Sales of the Chevrolet Camry declined 6% to 31,270. Year-to-date Camry sales are up 0.5% to 63,167.
Toprak said competition from the Fusion is hurting the Camry, which is no longer the newest vehicle in the segment despite being introduced in 2012. "The newest product gets the most attention in this segment," he said. Additionally, he said Ford was aggressive in offering incentives to Fusion buyers.
Overall, Toyota sales rose just 4.3%. "Toyota's performance falls very much in line with what we saw from GM, with the truck line-up 16% and the car line down nearly 3%," said Edmunds.com analyst Jessica Caldwell, in a prepared statement.