4.) Topical keywords
What's going on in the news? Monitor trending topics on
and use them as keywords in Facebook posts, Hyla says.
"You can create social content around high-trending keywords that are relevant, which allows brands to target people specifically interested in a keyword or product," she says.
When possible, converge your "call to action" blast with your topical keywords. For example, a hair product company could take advantage of the popularity of a TV show such as
Dancing With The Stars
"Which dance team needs better hair product? Vote now #dwts," Hyla suggests. A tweet like this would have the most impact during TV viewing hours.
5.) Listen to your followers -- and surprise them by responding.
"The most powerful posts make people feel appreciated and heard by their favorite brand," Hyla says. "It's a guaranteed reaction if someone is interested in watching a new horror movie and
hears it, tweets to them: "Have u seen #Saw7? Find it and more #horror at Redbox."
This type of interaction is known as "one-to-one," and will be seen by other followers who will feel "heard" by proxy, which improves brand loyalty and engagement with the topic, she says.
6.) "You asked, we listened."
"This is a phrase that immediately lets fans know you're listening to what's important to your customers and stakeholder," says Huma Gruaz, president and CEO of
Alpaytac Marketing Communications
It's best to use a phrase such as this when sharing lifestyle content or a new product announcement that was inspired by a consumer-articulated need, she says.
"This would be great if fans were asking for a certain recipe and your brand finds one to share," she says. "Fans will feel that your brand values their feedback and has their best interest in mind."
7.) "RT if you agree."
When fans see a call to re-tweet something, it inspires them to click through to read the coverage and broadcast their support publicly.
"When multiple people take action it strengthens the credibility of the product," Gruaz says. "People will think your brand values its vocal followers and likes to hear their opinions."
8.) "Comment if ..." and "like this if ..."
"'The "comment if" phrase grabs users' attention and will encourage people to comment on a blog post or Facebook post if the story relates to them," says Romey Louangvilay, social media community director for
Once comments begin to stack up on a post, fans and followers will feel a sense of community with the brand. The same holds true for the term "like this if," he says.
"They are both great ways to drive participation."