This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Top 8 Social Media Phrases to Get Customers Clicking

4.) Topical keywords

What's going on in the news? Monitor trending topics on Twitter and use them as keywords in Facebook posts, Hyla says.

"You can create social content around high-trending keywords that are relevant, which allows brands to target people specifically interested in a keyword or product," she says.

When possible, converge your "call to action" blast with your topical keywords. For example, a hair product company could take advantage of the popularity of a TV show such as Dancing With The Stars:

"Which dance team needs better hair product? Vote now #dwts," Hyla suggests. A tweet like this would have the most impact during TV viewing hours.

5.) Listen to your followers -- and surprise them by responding.

"The most powerful posts make people feel appreciated and heard by their favorite brand," Hyla says. "It's a guaranteed reaction if someone is interested in watching a new horror movie and Redbox (CSTR) hears it, tweets to them: "Have u seen #Saw7? Find it and more #horror at Redbox."

This type of interaction is known as "one-to-one," and will be seen by other followers who will feel "heard" by proxy, which improves brand loyalty and engagement with the topic, she says.

6.) "You asked, we listened."

"This is a phrase that immediately lets fans know you're listening to what's important to your customers and stakeholder," says Huma Gruaz, president and CEO of Alpaytac Marketing Communications.

It's best to use a phrase such as this when sharing lifestyle content or a new product announcement that was inspired by a consumer-articulated need, she says.

"This would be great if fans were asking for a certain recipe and your brand finds one to share," she says. "Fans will feel that your brand values their feedback and has their best interest in mind."

7.) "RT if you agree."

When fans see a call to re-tweet something, it inspires them to click through to read the coverage and broadcast their support publicly.

"When multiple people take action it strengthens the credibility of the product," Gruaz says. "People will think your brand values its vocal followers and likes to hear their opinions."

8.) "Comment if ..." and "like this if ..."

"'The "comment if" phrase grabs users' attention and will encourage people to comment on a blog post or Facebook post if the story relates to them," says Romey Louangvilay, social media community director for Group FMG.

Once comments begin to stack up on a post, fans and followers will feel a sense of community with the brand. The same holds true for the term "like this if," he says.

"They are both great ways to drive participation."
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 -0.76%
FB $101.00 1.47%
GOOG $684.12 0.89%
TSLA $143.67 -3.09%
YHOO $27.10 1.04%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs