This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Top 8 Social Media Phrases to Get Customers Clicking

NEW YORK ( TheStreet) -- For small-business owners, it may seem like the battle is won once consumers know your name and understand your product -- but often the bigger challenge lies in inspiring consumers to interact with your brand.

Social media has proved a useful tool for conveying a company's voice and power, but it's not always easy knowing what to say. While it would be wonderful if every status update motivated customers to offer feedback and make purchases, experts say it's all in the words you deliver. We've got a list of the top eight words and phrases that can inspire brand confidence and whisk your valuable followers from "likes" and "retweets" to point of purchase.

1.) Let people know you are "thankful."

"I have found that saying I am 'thankful' or noting gratitude for an opportunity, new client win, or a company milestone, I get more engagement," says Jennefer Witter, founder and CEO of PR firm the Boreland Group.

"I feel that people appreciate it when you note -- gently -- that you recognize and appreciate when things go your way. Of course, it has to be in the appropriate context and you can't go overboard, or you'll seem inauthentic. Whatever you say has to be sincere -- phoniness is spotted a mile away," Witter says.

2.) Share the credit.

"I always make a point to acknowledge my staff. I often use adjectives like 'wonderful' or 'fabulous' but in a way that there is no artifice to it," Witter says. "My Facebook (FB) friends know I am being sincere."

Witter says that people grow to respect a company when they see that credit is shared. Also, it showcases the quality work your company offers.

"It can be an attractive lure to potential clients and acts as a reinforcement to current clients that they are being serviced by the best in the industry," she says.

3.) Ask for action.

A call to action, especially at the beginning of a post, tends to promote participation and clickthrough with the brand, as it is asking people to conduct an action directly, says Jennifer Hyla, the director of SEO for Performics, a global performance marketing agency.

"A very straightforward and simple request is best," she says.

Phrases such as "Check us out for more details," or "Visit us to learn more," manage to ask for action without demanding attention.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $129.09 0.00%
FB $79.75 0.00%
GOOG $571.34 0.00%
YHOO $44.11 0.00%
TSLA $197.32 0.00%

Markets

DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs