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NEW YORK (
TheStreet) -- Next week's trading will hinge on the latest jobs report, Jim Cramer cautioned
"Mad Money" viewers Friday as he laid out his game plan.
Cramer said the wealth effect has been enough to overcome the market's sequestration fears, but worries about the
Federal Reserve and its rampant bond buying all depend on a jobs number that's not too good, nor too bad.
Beyond the jobs report, Cramer said
Ascena Retail Group(ASNA) will have his attention on Monday, as this once-loved retailer has become terribly disappointing. Cramer said he wants to see a solid quarter before even thinking about investing in this name.
Tuesday brings earnings from the rural-based
Tractor Supply(TSCO). Cramer said he's betting this company takes out its all-time high.
Then on Wednesday, a lot of activity.
Brown Forman(BFB) is holding an analyst day and Cramer said he'd be a buyer on weakness. Likewise with
Petsmart(PETM), which reports earnings and
Honeywell(HON), both Cramer faves. He noted that he's worried about
Exxon Mobil(XOM), however, and would not be a buyer.
Also on Wednesday, grocer
Safeway(SWY), followed by
Kroger(KR) on Thursday. Cramer said he'd use these companies' earnings to pick up some
Whole Foods(WFM) on the cheap.
For "Speculation Friday," Cramer said that sometimes it's worth taking a second look at under-performing stocks that still have the potential to turn themselves around.
That's certainly the case with beauty product maker
Elizabeth Arden(RDEN - Get Report), a stock that was crushed 16% on Jan. 31 after the company reported miserable results and slashed guidance for 2013.
Cramer said that after making some negative remarks about the company shortly thereafter he received a letter from the company explaining its situation. Turns out Arden is in the middle of a major brand repositioning, with all of its products and packaging being redone in a more upscale fashion. Arden is also cutting the number of stock-keeping units, or SKU, it produces, making things less confusing for customers to buy and easier for retailers to buy.
Among the stores that have received the new look, sales are up over 20%, said the company, and with new Internet-based training for all their staff, there's only room for upside. Cramer noted that Arden's international growth is also attractive as the company has little European exposure.