5. Make Groupon Now the Star Attraction
The future of Groupon is probably Groupon Now. I'm walking around my neighborhood and I want to know about deals available just for me instantaneously. I want a coffee and this local coffee shop will offer me a cappuccino and muffin for $2 vs. me continuing to drive and find the next
(SBUX - Get Report). For that to happen, I have to know an app to look for in the moment that can tell me about that particular deal and local merchants have to have a way to find me in that app. That's where a Groupon can come in with its Groupon Now product. However, that vision is still far from reality. Yet, more than 40% of Groupon's users are on a mobile device. The potential is there. Groupon just has to execute.
6. Buy Foursquare
Groupon's stock is in the tank these days, so it doesn't have the currency it did when it was above $20. It has cash but not an infinite amount, especially considering it's in a turnaround phase. Yet, its Groupon Now product could greatly benefit from it buying Foursquare which is just now starting to expand into the local deal space. Foursquare is private and had been rumored to be talking to Apple (AAPL) of late. Groupon probably worries that, if it pursued Foursquare, a bigger buyer would swoop in. But Foursquare would be a great fit.
7. Show Revenue Growth Again
Wall Street is a fickle bunch. Show hockey stick growth and everyone loves you. Show slowing growth and your stock gets crushed. But when Facebook started to show revenue growth again, Wall Street was quick to come back in the fold and the same would be true now for Groupon.