Jamba Juice Company (NASDAQ: JMBA) and professional football player Vernon Davis announced today the signing of a store development agreement that will enhance the brand’s presence in the extended Santa Clara marketplace over the next two years. The partnership provides a platform for a long-term relationship in which Mr. Davis plans to open two new Jamba Juice® stores in the Santa Clara area over the next two years, with an option to open two more new Jamba Juice stores in the same area over the following two years. As part of the new partnership, Mr. Davis has purchased one of Jamba’s existing stores in Santa Clara, and he is currently finalizing plans for its Grand Opening under his new ownership.
Jamba’s and Mr. Davis’s mutual goals in establishing this partnership are to leverage the strength of their respective brands to promote health and wellness in the Santa Clara area and to work together to help promote lifestyle changes for those seeking better dietary solutions. In addition, the expansion of Jamba stores in this marketplace will help promote economic development and provide job opportunities for local residents.
"Playing football in California, I have become a huge fan of Jamba Juice products and the Company’s mission to help inspire and simplify healthy living," said Vernon Davis, athlete and entrepreneur. "I am very proud to be associated with a brand that is so committed to helping consumers keep fit and eat healthy. Jamba offers a great line-up of good-tasting, better-for-you products and they have a long history of supporting the community, and especially in addressing the health and wellness needs of children, which is very important to me."
"Vernon is an outstanding athlete and role model, one who serves as an inspiration for those seeking to achieve high levels of success in their personal or professional lives. He is committed to enabling people to lead healthier, more active lifestyles and to supporting the community," stated James D. White, chairman, president and CEO, Jamba Juice. "Vernon has brought the same level of commitment to this business partnership that he brings to his game, and we are excited to have him join Jamba in making healthier, better-for-you products available to everyone."