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General Mills Foundation Joins New Presidential Youth Fitness Program

CHICAGO, Feb. 28, 2013 /PRNewswire/ -- Today, during an event where First Lady Michelle Obama discussed the need for increased physical activity opportunities in schools, the General Mills Foundation committed $10 million to help implement the new Presidential Youth Fitness Program, a comprehensive, school-based fitness assessment program.

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At the event, Mrs. Obama launched "Let's Move! Active Schools," a program that emphasizes quality physical education.  A central focus of that is the new Presidential Youth Fitness Program (PYFP), which replaces the long-standing Youth Fitness Test, in place since 1958. The PYFP employs the latest science and promotes health and physical activity for America's youth.

"With each passing year, schools feel like it's just getting harder to find the time, the money, and the will to help our kids be active. But just because it's hard doesn't mean we should stop trying – it means we should try harder. It means that all of us – not just educators, but businesses and non-profits and ordinary citizens – we all need to dig deeper and start getting even more creative," said First Lady Michelle Obama. "That's what Let's Move! Active Schools is all about – it's about all of us coming together to once again make being active a way of life for our kids. And with today's announcement, anyone, in any community, can become a champion to bring physical education back to their school." 

The General Mills Foundation is the inaugural sponsor of PYFP and has committed $10 million over six years to help implement the program in schools nationwide. A portion of the donation includes in-kind marketing expertise to raise awareness and school participation in the program.

"General Mills is thrilled to be here today to support the First Lady's efforts to improve youth fitness," said Kim Nelson, senior vice president of external relations at General Mills and president of the General Mills Foundation.  "We believe the Presidential Youth Fitness Program will provide a groundbreaking, sustainable approach to improving the health and well-being of our nation's youth.  This new partnership allows General Mills to broaden our commitment and positively impact even more young people."

PYFP includes a health-related assessment, as well as professional development for physical educators and recognition opportunities to empower students to engage in regular physical activity for a lifetime.

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