Feb. 28, 2013
/PRNewswire/ -- As the national spotlight turns to increasing physical activity in schools and combating the childhood obesity epidemic through expanding opportunities for physical activity, the national expansion of the Fire Up Your Feet program this spring will create new opportunities for physical activity to, from and at schools and in daily life for students and families around the country. Fire Up Your Feet is a recognized program of the Let's Move Active Schools initiative announced today by First Lady
"Safe Routes to School National Partnership, the National PTA and Kaiser Permanente share goals with Let's Move Active Schools around the importance of increasing physical activity for children, school staff and parents," said
, director of the Safe Routes to School National Partnership. "Fire Up Your Feet is a leap forward in creating positive, early experiences to ensure that every child can achieve 60 minutes of daily physical activity a day while also encouraging schools and communities to be designed to foster safe, convenient and fun ways to move. "
Centered around the school day, FireUpYourFeet.org provides a full range of age-appropriate resources and educational materials to encourage physical activity to, from and at schools, with simple ways to track activity, earn awards, fundraise in a healthy way and stay motivated in a fun and friendly environment.
The National PTA believes that Fire Up Your Feet provides a great new opportunity for families to get active and spend more quality time together, all the while helping out their PTAs and schools.
"Our families care deeply about improving children's health nationwide," said National PTA President
. "The Fire Up Your Feet programs empower families to partner with schools, advocate for healthy changes around physical activity, and create an environment at home that supports the positive changes happening at school."
"Every day, every kid needs to get 60 minutes of physical activity. And the best way to do this is to integrate that activity into every day life," said
, PhD, vice president, Community Health. "Kaiser Permanente is excited to partner with Safe Routes to School National Partnership and the National PTA to change the norm in schools, and get kids moving again."
With the national spotlight on the need to reverse childhood obesity, momentum is building for school groups to find healthy fundraising alternatives that work. Fire Up Your Feet offers a healthy, easy fundraising choice centered around a goal of helping children reach the recommended 60 minutes of physical activity a day. Fire Up Your Feet inspires families, students and teachers to get moving while they raise money for their schools to invest in items like gym equipment, bike racks and many other options to boost physical activity at their own school.