This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Ian's - New Packaging With A Powerful Promise!





FRAMINGHAM, Mass., Feb. 28, 2013 /PRNewswire/ --  Elevation Brands, LLC and Ian's are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company's product and marketing strategy under the new tagline "Friendly Foods For Life!™"  

Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand promise to deliver allergy-friendly foods you can trust to anyone with food intolerances/sensitivities. "Friendly Foods For Life!" is a multi-faceted combination of product truths; allergy-friendly, family-friendly, convenience-friendly, tastebud-friendly and health-friendly.

The addition of a leaf as the apostrophe in Ian's logo reinforces the all-natural aspect of the Ian's product line while also helping to maintain its friendly, approachable personality. 

The new packaging puts trust front and center – literally – by featuring quick-read panels with icons and "No____" descriptors (No Gluten, No Wheat, No Eggs, No Dairy) that make it instantly easy to understand what the products don't contain. This saves the shopper from having to turn the packaging over and search small-type ingredients lists. 

"Even though the consumer wants to make the best choice possible," observes Chuck Marble, CEO of Elevation Brands, LLC that owns the Ian's brand, "there is still a great deal of doubt and confusion in the food allergy category.  Our goal is to maintain the brands powerful promise and trust - just reach for Ian's - and our new packaging proves it in a very tangible way."

The move to broaden its product offering cross-category and daypart is supported by national trends including an increase in adult onset food allergies as well as consumers' growing determination to make healthier food choices they can trust.  Consumer demand for convenience, portability and varied usage occasions also drives Ian's product strategy.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs