Ian's - New Packaging With A Powerful Promise!
FRAMINGHAM, Mass., Feb. 28, 2013 /PRNewswire/ -- Elevation Brands, LLC and Ian's are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company's product and marketing strategy under the new tagline "Friendly Foods For Life!™"
Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand promise to deliver allergy-friendly foods you can trust to anyone with food intolerances/sensitivities. "Friendly Foods For Life!" is a multi-faceted combination of product truths; allergy-friendly, family-friendly, convenience-friendly, tastebud-friendly and health-friendly.
The addition of a leaf as the apostrophe in Ian's logo reinforces the all-natural aspect of the Ian's product line while also helping to maintain its friendly, approachable personality.
The new packaging puts trust front and center – literally – by featuring quick-read panels with icons and "No____" descriptors (No Gluten, No Wheat, No Eggs, No Dairy) that make it instantly easy to understand what the products don't contain. This saves the shopper from having to turn the packaging over and search small-type ingredients lists."Even though the consumer wants to make the best choice possible," observes Chuck Marble, CEO of Elevation Brands, LLC that owns the Ian's brand, "there is still a great deal of doubt and confusion in the food allergy category. Our goal is to maintain the brands powerful promise and trust - just reach for Ian's - and our new packaging proves it in a very tangible way." The move to broaden its product offering cross-category and daypart is supported by national trends including an increase in adult onset food allergies as well as consumers' growing determination to make healthier food choices they can trust. Consumer demand for convenience, portability and varied usage occasions also drives Ian's product strategy.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV