Choice Privileges Makes It Even Easier For Members To Redeem And Enjoy Their Rewards

SILVER SPRING, Md., Feb. 28, 2013 /PRNewswire/ --  Choice Privileges® is giving their loyal members the opportunity to get more from their Choice Privileges points. Choice Hotels International, Inc. (NYSE: CHH) one of the world's largest lodging franchisors, and RewardsPay, an innovative new online payment service company, are teaming together to enable Choice Privileges members to redeem their points for instant redemptions for popular digital goods and services at leading online merchants.

With RewardsPay, Choice Privileges points can now be redeemed for music, movies, e-books, games and more from popular merchants including: iTunes™, Aeria Games, Bigpoint, Grooveshark and many others. Redeeming points with merchants couldn't be easier. Choice Privileges members simply select the RewardsPay payment button on the checkout page of a participating merchant's website or through the Choice Privileges rewards portal, and RewardsPay facilitates a real-time transaction that lets members pay with Choice Privileges points and receive their preferred redemption reward via a real time email to the member's account.

"At Choice Hotels, we are constantly looking at relationships that can enhance our offerings to our Choice Privileges members," said Greg Brown, vice president of loyalty, promotion and relationship marketing for Choice Hotels International. "By leveraging the RewardsPay relationship, we can also extend the reach of Choice Privileges to new audiences and industries, while expanding the value of members' points beyond traditional redemption options."

This new redemption option gives Choice Privileges members even more reasons to increase their point balance. Aside from great rewards like free nights, gift cards, travel rewards and more, they can redeem points for some of the best online merchandise.

Choice Privileges is one of the industry's fastest-growing loyalty programs.  With 17 million members worldwide, the program membership has tripled in just over five years.  Membership is free and offers points good towards free nights, airline miles, gift certificates and more while staying at more than 5,500 Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand hotels as well as Ascend Hotel Collection member hotels. For more information, visit choiceprivileges.com.

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