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World Green Building Trends SmartMarket Report: Business Imperative And Market Demand Driving Green Building Growth

"The acceleration of the green building marketplace around the world is creating markets for green building products and technologies, which in turn will lead to faster growth of green building," said Harvey Bernstein, vice president of Industry Insights and Alliances at McGraw-Hill Construction. "And the fact that green is growing in all parts of the world indicates that there are market opportunities in both established markets as well as developing countries."

These opportunities are mapping against expected benefits:
  • 76 percent report that green building lowers operating costs
  • More than one third point to higher building values (38 percent), quality assurance (38 percent), and future-proofing assets (i.e., protecting against future demands) (36 percent)

Global industry professionals have high expectations of the operating cost benefits of green building -- 19 percent believe their operating costs will decrease by 15 percent or more over the next year (51 percent believe there will be increases of 6 percent or more), and 39 percent believe they will see savings of 15 percent or more over the next five years (67 percent expect savings of 6 percent or more).

In 2012, 89 percent of global industry professionals report using or specifying a green building product, and even more -- 91 percent -- expect to do so by 2017. The most significant green building product opportunities are in the categories of electrical, mechanical, and thermal and moisture protection with at least 60 percent of survey respondents stating that they had installed or specified products in these categories in 2012, with a slightly higher percentage expecting to do so by 2017.

Given its importance, measuring lower operating costs is also the most used metric to evaluate green building performance -- reported by 52 percent. These benefits are particularly important given that they can offset the higher initial costs that 76 percent of the industry report as the biggest challenge to building green.

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