Feb. 28, 2013
/PRNewswire/ -- American Eagle Outfitters, Inc. (NYSE: AEO) announces today its Spring 2013 "Project Live Your Life" campaign, featuring twelve inspiring real people from across
the United States
. Each winner, hand-picked by their peers, shows off their favorite pieces from the Spring 2013 collection. "Live Your Life" debuted with the Fall 2012 campaign and continues to embody the celebration of individual style and self-expression. The campaign was shot in
by renowned photographer RJ Shaughnessy.
"'Project Live Your Life' is about showcasing our customers' individual, optimistic, American style," said
, chief marketing officer, American Eagle Outfitters, Inc. "Each cast has contributed something new and compelling; we are thrilled to kick off the next contest and excited to see the new edition of 'Project Live Your Life.'"
February 28, 2013
customers can enter to win the opportunity to be featured in the Fall campaign by submitting photos, answering personal style questions and showing us how they
live their life
through photography, music, writing, styling and a variety of other talents, all online at
. Each entrant will then share their submission with their social network to garner votes, and the top 200 people with the highest votes in each category will become eligible to be selected as a finalist. American Eagle Outfitters will select finalists weekly for four weeks, and on the fifth week the winners will be determined by a public vote starting on
March 28, 2013
. Six women and six men will win a chance to be included in a future campaign, as well as a cash prize.
The American Eagle Outfitters Project Live Your Life™ Spring 2013 campaign cast includes:
- Adam – Musician, Melrose, MN – www.ae.com/blog/meet-the-cast-adam/
- Emily Beth – Singer, Pine, CO – www.ae.com/blog/meet-the-cast-emily-beth/
- George – Rugby Player, East Palo Alto, CA – www.ae.com/blog/meet-the-cast-george/
- Jason – Origami Artist, Oklahoma City, OK – www.ae.com/blog/meet-the-cast-jason/
- Jarett – Surfer, Photographer, Motocross Racer, Tillamook, OR – www.ae.com/blog/meet-the-cast-jarett/
- Lindsey – Make-up Artist, Pittsburgh, PA – www.ae.com/blog/meet-the-cast-lindsey/
- Malia – Surfer, Haleiwa, HI – www.ae.com/blog/meet-the-cast-malia/
- Marisa – Ballet Dancer, Buffalo, NY – www.ae.com/blog/meet-the-cast-marisa/
- Megan – Photographer, Prineville, OR – www.ae.com/blog/meet-the-cast-megan/
- Paul – Golfer, Pleasanton, CA – www.ae.com/blog/meet-the-cast-paul/
- Ronnie – Student Athlete, Atlanta, GA – www.ae.com/blog/meet-the-cast-ronnie/
- Tonikali – Artist, Belvidere, IL – www.ae.com/blog/meet-the-cast-tonikali/
For more information, please visit
. To view the campaign members, please visit
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in
, and ships to 77 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 50 international franchise stores in 13 countries. For more information, please visit
SOURCE American Eagle Outfitters, Inc.