Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces the addition of the Keurig® Vue® V500 to its family of Vue® brewing system models. Offering a smaller footprint and even lower price point in the series (SRP of $169.99), the new Vue® V500 combines Keurig® single serve simplicity with the popular customizable features of the Vue® series to deliver Keurig’s® best cup to an even broader range of consumers.
First launched in February 2012, the premium Keurig® Vue® system is the only single cup brewing system in the marketplace with technology that allows users to customize the strength, size and temperature of each beverage. Paired with a variety of more than 60 coffee, tea and specialty beverage Vue® packs, including café-style beverages like lattes and cappuccinos, Vue® maintains the simplicity and convenience of the Keurig® K-Cup® single cup brewing system with added adjustable features. In addition, Vue® packs can be recycled wherever polypropylene/#5 plastic is accepted, currently in approximately half of U.S. communities.
The Keurig® Vue® system offers customizable features that allow users to:
- Brew Stronger: With Custom Brew Technology™, the Keurig® Vue® brewer adjusts water pressure, timing and airflow, so consumers can brew to better suit their taste preferences.
- Brew Bigger: Consumers can brew a larger travel mug with a variety of Vue® packs specially formulated to brew a bigger cup.
- Brew Hotter: Vue® offers a brewing temperature range between 187 and 197 degrees Fahrenheit, so consumers have more ways to customize the perfect cup to their temperature desires.
“With the addition of the V500 to our Keurig® Vue® series, even more consumers can experience the enhanced customizable benefits of Vue®,” says Michelle Stacy, president of GMCR's Keurig business unit. “We believe consumers will continue to choose the Keurig® brewer that best suits their personal preferences, whether it’s the variety of beverages available today in the K-Cup® system or the superior performance and customization that’s made possible with Vue®.”
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