This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

SapientNitro Names Advertising Veteran Marcelo Sant'Iago Vice President, Business Development For Latin America

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced it has named Marcelo Sant’Iago as vice president, business development for Latin America. The appointment follows SapientNitro’s extension into Latin America earlier this year with the acquisition of celebrated, Brazil-based digital agency, iThink. Sant’Iago will report to SapientNitro’s chief operating officer, Preston Bradford, and is charged with leading the agency’s growth across the region.

“Marcelo’s deep industry expertise and extensive knowledge of Latin America will be an invaluable addition as we continue our growth in this highly strategic and rapidly evolving market,” said Alan J. Herrick, president and CEO, Sapient. “His track record of helping global brands tap into the opportunities in the region will enable us to continue to meet growing client demand for innovative experiences around brand, digital and commerce that can be leveraged across strategic markets in every part of the world.”

Sant’Iago brings more than two decades of experience creating growth opportunities for top-tier brands in Latin America. Prior to joining SapientNitro, Sant’Iago served as managing partner at MBreak Comunicação, a business consultancy in Sao Paulo that advised companies looking to expand in the Brazilian marketplace. Before that, he served as head of business development at RealMedia, where he spearheaded partnerships with Google, Pubmatic and Rightmedia. Sant’Iago also served as general manager of MídiaClick, the first performance-based marketing agency in Brazil. He worked closely with the Interactive Advertising Bureau (IAB) in the USA to create the Brazilian chapter, where he served as president for two terms. In addition, Sant’Iago has held senior executive positions at JWT and iProspect Brazil.

“SapientNitro is fundamentally redefining what it means to be an agency. Its unique integration of creative, brand and technology expertise, delivered under one global P&L, creates game-changing success for clients looking to transform the way their brands engage consumers,” said Sant’Iago. “In Latin America, we have digital in our veins. The consumer has been ready for a new engagement model for a while now – one that creates multi-dimensional experience spaces - and SapientNitro is equipped to help brands deliver it.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,084.49 +33.74 0.20%
S&P 500 2,013.43 +15.91 0.80%
NASDAQ 4,830.47 +19.6820 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs