Susan Lyne, Vice Chairman of Gilt and AOL board member, has been appointed to run AOL’s portfolio of brands that serve over 100 million consumers globally.
AOL Appoints Susan Lyne as CEO of Its Brand Group (Photo: Business Wire)
Lyne will oversee all aspects of the Brand Group’s growth strategy, including increasing traffic across properties, maximizing partnerships with advertisers and publishers, and attracting top talent, with a particular focus on content, design, programming, and product.
“In her roles as CEO then Chairman of Gilt, and previously as President and CEO of Martha Stewart Living Omnimedia, Susan has a proven track record of brand building and aggressive growth,” said Tim Armstrong, Chairman and CEO. “I know she’ll bring that same drive and growth-oriented mentality to our Brand Group. AOL ended 2012 growing revenue for the first time in eight years, and we expect Susan to help build on this momentum and take our brands to the next level.”
“In my three years as an AOL board member, I have partnered with Tim Armstrong and my fellow directors to help drive the company’s transformation, and have seen AOL make great strides as it continues to innovate, grow and evolve,” Lyne said. “I’m looking forward to contributing to the company’s continued evolution in my new role, and will focus on creating additional value with all of AOL’s premium brands. Our efforts center on making all of our brands true destinations for audiences worldwide, and to provide marketers with innovative opportunities to connect with these audiences.”
Lyne recently transitioned from her role as Chairman of Gilt to become Vice Chairman. She will continue in that role.
In addition to her roles at Gilt and Martha Stewart Living Omnimedia, Lyne brings a decade of experience in the television industry, including serving as President of ABC Entertainment, where she oversaw the development of shows such as Desperate Housewives, Lost, and Grey’s Anatomy. Lyne’s convergence of experience, encompassing media, television and the digital industry, will be particularly valuable to AOL.