"Mobility has defined new expectations for Millennials," said Jonathan Yarmis, Principal Analyst at Yarmis Group. "They are used to getting what they want, when they want it and mobility solutions are changing the way they decide how to get from one place to another. Having transportation services on-demand is becoming essential to serve the expectations of this new generation."
The third annual Millennials study included 1,015 adults nationwide, age 18 and over, with 980 licensed drivers. Conducted between December 6 and December 9, 2012, the online study utilized data weighted by demographic variables to match the U.S. Census. Full study and results can also be viewed at: http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final-16812323
About Zipcar Zipcar is the world's leading car sharing network with more than 777,000 members and nearly 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs. More information is available at www.zipcar.com. Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com .
ZIP-GSOURCE Zipcar, Inc.