"Mobility has defined new expectations for Millennials," said Jonathan Yarmis, Principal Analyst at Yarmis Group. "They are used to getting what they want, when they want it and mobility solutions are changing the way they decide how to get from one place to another. Having transportation services on-demand is becoming essential to serve the expectations of this new generation."The third annual Millennials study included 1,015 adults nationwide, age 18 and over, with 980 licensed drivers. Conducted between December 6 and December 9, 2012, the online study utilized data weighted by demographic variables to match the U.S. Census. Full study and results can also be viewed at: http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final-16812323
Zipcar Survey Reveals Millennials Are More Dependent On Mobile Phones Than Cars
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