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Marine Industry Expects Sales Increases In 2013, Says GE Capital Survey

In light of an improving consumer outlook, more than half (51 percent) of marine industry survey participants say the best time to increase inventory levels is right now to be fully stocked for the spring selling season, according to results released today by GE Capital, Commercial Distribution Finance (CDF).

“Overall, our data indicate sales are improving, costs are down and earnings are up at the dealer level,” said Bruce Van Wagoner, president of CDF’s marine group, a leading provider of financing to marine dealers. “We believe that 2013 will look a lot like 2012 — slow and steady growth in a smaller, healthier market.”

Forty-three percent of survey respondents said they expect sales to increase 5 percent to 10 percent this year, while 30 percent said they expect sales to increase 10 percent to 15 percent.

CDF’s forecast, unveiled at the Miami International Boat Show on Feb. 13, calls for the marine industry to grow about 8 percent in the U.S. in 2013. “Of course, positive news on some of the most critical economic factors could kick up consumer demand and drive industry performance beyond current expectations,” Van Wagoner noted.

Forty-two percent of survey respondents said that consumer demand was their greatest business concern, down from 64 percent in 2012.

When asked which trend will have the largest impact on the boating industry this year, 32 percent of respondents pointed to the popularity of low-cost or “base” models, up from 23 percent last year. Thirty percent of respondents expect long production lead times, compared to 21 percent last year.

Aluminum boats, fiberglass fishing boats and recreation boats are the top three types, respectively, that the industry believes will be in demand this year.

“Low stocking levels may result in lost sales but, today, shipments are generally aligned with demand,” Van Wagoner said. “Many dealers ask for market intelligence to make better informed decisions about brand, segments and stocking levels so they can be sure to stock the products that their customer base wants to buy.”

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