All you need as proof for that thesis is a glance at the physical manifestation and conceptual rhetoric of Johnson's "strategy" to transform the department store. He's not reinventing anything. There is no transformation. There's no comparison to Apple. And probably not even Target.
A store within a store. That's been done before. And it's a dumb idea. Specialized customer service. Again, Johnson anoints himself brainchild.
The "novel" notion of allowing people to use tablets to get online and hang out in your store? Johnson is attempting to create an association that does not exist. That, for some unknown reason, shoppers will hang around and do tablet research at JCP the way they do at an Apple Store. He might as well install batting cages instead of fitting rooms.
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