Feb. 28, 2013
EXHIBITOR Media Group
, the leader in
trade show and corporate event marketing education
, today announced the results of
2013 Economic Outlook Survey, which indicate exhibitors remain hopeful this year will produce better returns than 2012.
While 24 percent of exhibitors have smaller trade show budgets in 2013 than in 2012, 30 percent are enjoying larger budgets, and an additional 46 percent are maintaining last year's allocations. However, 19 percent of respondents anticipate that a portion of their trade show budget may be reallocated to other marketing activities this year. Yet more than 81 percent reported feeling "confident" or "extremely confident" that their trade show programs will achieve better results in 2013 than in 2012.
"As much as we hate to admit it, the Great Recession may be over, but it's still impacting our lives and our industry," commented
. "But it's worth noting that when asked how exhibitors feel about the effectiveness of trade shows as a marketing medium, 83 percent reported being optimistic or at the very least hopeful."
The 2013 Economic Outlook Survey was sponsored by
Octanorm USA Inc
Brumark Total Flooring Solutions
Cort Event Furnishings
. The comprehensive results will be published in the March issue of
Complementary copies will be available in booth 1285 at
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning
- best practices in trade show marketing, and produces
, the trade show and corporate event industry's top-rated educational conference;
regional accelerated learning conferences;
live online educational sessions; and
, the world's only multidisciplinary design conference. EXHIBITOR is the founder and sponsor of
(Certified Trade Show Marketer), the industry's only university-affiliated professional certification program.
is the trade show and event community's most comprehensive online resource. Follow EXHIBITOR on
and join EXHIBITOR's
EXHIBITOR is a registered trademark, and EXHIBITORFastTrak, EXHIBITOR eTrak, and GRAVITYFREE are trademarks of Exhibitor Publications
Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
SOURCE EXHIBITOR Media Group