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While 24 percent of exhibitors have smaller trade show budgets in 2013 than in 2012, 30 percent are enjoying larger budgets, and an additional 46 percent are maintaining last year's allocations. However, 19 percent of respondents anticipate that a portion of their trade show budget may be reallocated to other marketing activities this year. Yet more than 81 percent reported feeling "confident" or "extremely confident" that their trade show programs will achieve better results in 2013 than in 2012.
"As much as we hate to admit it, the Great Recession may be over, but it's still impacting our lives and our industry," commented
Travis Stanton, editor,
EXHIBITOR magazine. "But it's worth noting that when asked how exhibitors feel about the effectiveness of trade shows as a marketing medium, 83 percent reported being optimistic or at the very least hopeful."
The 2013 Economic Outlook Survey was sponsored by
Octanorm USA Inc.,
Brumark Total Flooring Solutions, and
Cort Event Furnishings. The comprehensive results will be published in the March issue of
EXHIBITOR magazine. Complementary copies will be available in booth 1285 at
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