Dell was one of 10 winners chosen by six teams of two judges, including a former TED speaker and ad industry leader, and focused on six categories including: talk, social good, cultural compass, creative wonder, brand bravery and education. TED's 25 "Advocates," leading voices in advertising, production, curation and film, helped make suggestions as well.“TED creates community around ideas worth spreading. To have 'Annie' selected as one of only 10 ads that resonated globally is a great affirmation. In announcing the ads, TED talked about spots showing the ‘tenacity of the human spirit.’ We’ve always felt that ‘Annie’ shows the power of childhood curiosity supported by great Dell technology,” said Jim Elliott, chief creative officer of Y&R New York.
Dell’s “Annie” Flies On To TED’s List As One Of Ten Best Global Advertisements Of The Year
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