Dell was one of 10 winners chosen by six teams of two judges, including a former TED speaker and ad industry leader, and focused on six categories including: talk, social good, cultural compass, creative wonder, brand bravery and education. TED's 25 "Advocates," leading voices in advertising, production, curation and film, helped make suggestions as well.
“TED creates community around ideas worth spreading. To have 'Annie' selected as one of only 10 ads that resonated globally is a great affirmation. In announcing the ads, TED talked about spots showing the ‘tenacity of the human spirit.’ We’ve always felt that ‘Annie’ shows the power of childhood curiosity supported by great Dell technology,” said Jim Elliott, chief creative officer of Y&R New York.
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.About Y&R Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.