Feb. 27, 2013
/PRNewswire/ -- The FADER FORT, firmly established as
spot to see live music during the 2013 SXSW Music and Media Conference in
, announces the return of its 4-day event, "The FADER FORT Presented by
", in its 12
. This is the second year The FADER and Converse Inc. will bring their partnership to
as an official SXSW event, presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform this year include
Additional sponsors and confirmed acts will be announced in the days leading up to the festival via The FADER's
"It's incredible how much The FORT has grown into this historic venue, where we've been able to work with some fantastic partners and showcase some of the biggest names in music that have remained so important to The FADER and its readers," said
, President and Publisher of The FADER, Inc. "Last year was our first to be working with
and SXSW officially, and our additional sponsors that have come in this year will only make our programming and experiences for fans so much more impressive. We truly do consider
to be our second home, and we're looking forward to bringing another historic year at The FORT to this city."
is dedicated to supporting the artistic community and providing artists with the ability to have their voices heard," said
, Chief Marketing Officer of
. "We're excited to build on our partnership with The FADER and SXSW to offer this platform for artists at one of the biggest music festivals of the year."
In 2013, "The FADER FORT Presented by
" will go global thanks to a first-time partnership with Dell, the end-to-end technology solutions leader born and headquartered in the
area. Dell and The FADER will share FORT performances and exclusive artist interviews with music fans around the world via live stream on
. The live stream will be powered by Dell Precision workstations and produced by
-based video creation specialists
. Festivalgoers who can't attend The FORT in person can still enjoy the shows at some of their favorite
hangouts, where Dell is providing technology for public viewing of the four-day event.
Additionally, Dell will showcase some of its newest media and entertainment products and solutions inside the FORT, including hands-on music and film editing stations, an Alienware gaming lounge, and a SXSW social media command center.