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Feb. 27, 2013 /PRNewswire/ -- The FADER FORT, firmly established as
the spot to see live music during the 2013 SXSW Music and Media Conference in
Austin, Texas, announces the return of its 4-day event, "The FADER FORT Presented by
Converse", in its 12
th year in
Austin. This is the second year The FADER and Converse Inc. will bring their partnership to
Austin as an official SXSW event, presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform this year include
Delorean, Future, and
Disclosure. Additional sponsors and confirmed acts will be announced in the days leading up to the festival via The FADER's
twitter next week.
"It's incredible how much The FORT has grown into this historic venue, where we've been able to work with some fantastic partners and showcase some of the biggest names in music that have remained so important to The FADER and its readers," said
Andy Cohn, President and Publisher of The FADER, Inc. "Last year was our first to be working with
Converse and SXSW officially, and our additional sponsors that have come in this year will only make our programming and experiences for fans so much more impressive. We truly do consider
Austin to be our second home, and we're looking forward to bringing another historic year at The FORT to this city."
"Converse is dedicated to supporting the artistic community and providing artists with the ability to have their voices heard," said
Geoff Cottrill, Chief Marketing Officer of
Converse. "We're excited to build on our partnership with The FADER and SXSW to offer this platform for artists at one of the biggest music festivals of the year."
In 2013, "The FADER FORT Presented by
Converse" will go global thanks to a first-time partnership with Dell, the end-to-end technology solutions leader born and headquartered in the
Austin area. Dell and The FADER will share FORT performances and exclusive artist interviews with music fans around the world via live stream on
TheFADER.com. The live stream will be powered by Dell Precision workstations and produced by
Texas-based video creation specialists
XI Media. Festivalgoers who can't attend The FORT in person can still enjoy the shows at some of their favorite
Austin hangouts, where Dell is providing technology for public viewing of the four-day event.
Additionally, Dell will showcase some of its newest media and entertainment products and solutions inside the FORT, including hands-on music and film editing stations, an Alienware gaming lounge, and a SXSW social media command center.