This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Area Radiology Group's Brand Makeover Redefines Customer Experience Expectations In Healthcare

HAINESPORT, N.J., Feb. 27, 2013 /PRNewswire/ -- There are brands… and then there are extreme brands that, like Disney, Ritz-Carlton, and Southwest, understand the powerful synergy that emerges when you take a great product and meld it with a remarkable customer experience.

To say the least, the "extreme brand" approach is not exactly typical in healthcare. But when one of South Jersey's leading providers of medical imaging services decided recently that it was time to revitalize their brand, they concluded that they needed an effort that would be more than skin deep, creating something that was unique and unexpected in healthcare.

"After evaluating what it really is that sets us apart from other providers of medical imaging services, we realized that fully developing and telling the 'story' of who we are needed to start at the grass roots, with our internal culture—which is driven by a dedication not only to clinical excellence but to providing an outstanding patient experience," said Vincent Taormina, M.D., Managing Partner, Larchmont Medical Imaging.

"So in addition to a makeover of our name, logo, and graphic identity, we developed internal programs to help us bring together every single member of our team, from top management to physicians to the front desk, in a redoubled commitment to a level of personalized service that makes every patient feel at home when they come to Larchmont."

In the overall world of healthcare today, what do patients typically expect when their primary-care physician sends them to an imaging center for something like a mammogram, X-ray, or MRI? Chances are they expect to find medical imaging professionals who will give them a safe, high-quality, and expertly interpreted diagnostic exam, using state-of-the-art equipment—all very reasonable expectations, but not remarkable ones.

What they might not expect, however, is to experience the kind of welcome and VIP treatment they might receive from, say, an exemplary concierge if they were arriving for a stay at a fine Ritz-Carlton property.  But Larchmont Medical Imaging, with their revitalized service culture, is aiming to redefine patient expectations by delivering service experiences that reach just that level—and beyond.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,945.06 +25.47 0.15%
S&P 500 1,980.90 -0.70 -0.04%
NASDAQ 4,518.9370 -8.5770 -0.19%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs