Feb. 27, 2013
/PRNewswire/ -- Crafting the perfect media pitch is a
public relations tactic
that could be a challenge for any busy small business owner. While there is no magic formula to follow, sticking with basic fundamentals and some old-fashioned perseverance can often carry you a long way and strengthen a small business marketing plan.
In the second article of a two-part series posted on PR Newswire's PR Toolkit, "30 Ways to Make Yourself and Your Small Business Irresistible to the Media," best-selling author
Penny C. Sansevieri
provides tips on how small business owners can begin to build long-lasting relationships and maintain engagement with the media. From incorporating social media into the mix or hand-writing thank you notes, Sansevieri believes you should get started early and don't give up.
To read the complete article, visit
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an
affordable public relations & marketing
plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click
. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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