This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

D&B Informed Perspective Webinar Sheds Light On Big Data Landmines, Opportunities

D&B (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, hosted an online event for several hundred global customers and media on leveraging Big Data to protect, empower and grow business.

As part of D&B’s Informed Perspective thought leadership webinar series, Paul Ballew, Global Chief Data and Analytic Officer, provided customers with a streamlined approach to monetizing business data by making it relevant and actionable. The ability to rapidly identify only that information vital to a business is more pressing than ever. Today, there is more data produced every 60 seconds than was created in a year, 25 years ago. Eighty percent of that data is unstructured.

“According to a leading industry analyst firm, poor data quality drains a company an average of $8.2 million annually in squandered resources and expenses for operational inefficiencies, missed sales and unrealized new opportunities,” said Ballew. “Information has increased exponentially with advances in social, mobile, and cloud-based data and so has the opportunity to monetize that information.”

D&B research indicates that companies embracing the journey to Turn Big Data into

Big Insight typically focus on five key areas:

1. Viewing data quality as a business issue, not an IT issue;

2. Establishing an explicit data governance strategy at the point of entry to create and maintain enterprise-wide data quality;

3. Seeing the path to growth as having nothing less than a 360-degree view of any company;

4. Accepting the fact that in today’s data-driven world, sales and marketing success and quality data are inextricably linked; and

5. Understanding that data quality ROI is a short-term leap of faith that delivers very measurable long- term growth and results.

A replay of the Turn Big Data into Big Insight webinar discussion is available at http://www.dnb.com/lc/sales-marketing-education/leverage-big-data-for-customer-insights.html#. D&B’s Informed Perspective thought leadership series strives to inform and educate decision makers about the most pressing opportunities and issues facing organizations in areas related to commercial business information and insights.

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 171 years. D&B's global commercial database contains more than 220 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
SYM TRADE IT LAST %CHG

Markets

DOW 18,285.74 +0.34 0.00%
S&P 500 2,130.82 +4.97 0.23%
NASDAQ 5,090.7940 +19.0510 0.38%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs