Nike Team LIVE STRONG ambassador Tessa Bonhomme was joined by fellow athletes Gillian Apps, Meghan Agosta and Jayna Hefford at the official unveiling of the LIVE STRONG Team Canada jersey that the Women’s National Team team will proudly wear during the first game of the tournament on April 2, 2013, in Ottawa. Also in attendance to celebrate the launch at Sport Chek Place D’Orleans was Doug Ulman, LIVE STRONG President, Dan Church, Hockey Canada Head Coach, Women’s National Team and Joe Monahan from Nike LIVE STRONG.
The jersey reveal kicks off a “Fight With Us” movement with national partner Sport Chek to support the Canadian women’s team and the LIVE STRONG Foundation, both of which are dedicated to uniting, inspiring and empowering people affected by cancer. Canadians from coast-to-coast can show their support for the national women’s team and take up the fight by purchasing the limited edition jersey and other LIVE STRONG apparel including the Element Half-Zip for men and women, the men’s Fly Short, the women’s Twisted Training Capri and the men’s Free Trainer 3.0.
“Cancer will strike one in two men and one in three women in our lifetime. It’s a staggering reality that demands attention — an issue Nike remains committed to through support of the LIVE STRONG Foundation,” said Joe Monahan, Nike LIVE STRONG General Manager. “The Women’s World Championships presents an amazing opportunity to celebrate the LIVE STRONG movement in Canada and Nike is thrilled that the members of our national women’s team, the leaders at Hockey Canada and our partners at Sport Chek have joined together in our ongoing battle against cancer.”
The Foundation has invested more than $620,000 in Canadian organizations and programs that serve survivors and further the fight against cancer. To date, Nike has helped raise more than $100 million for the Foundation, which has raised more than $500 million to help people affected by cancer since its inception 16 years ago. Nike supports the Foundation’s mission to make cancer a global priority, reduce the stigma of the disease and make access to care a reality for all survivors.
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