USA Technologies, Inc. (NASDAQ: USAT) (“USAT”), a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries and Betson Enterprises, a division of H. Betti Industries, Inc. (“Betson”), a leading worldwide distributor of coin-operated amusement and vending equipment, coin-operated parts and service, today announced a national distribution agreement designed to expand the use of cashless payment within the amusement industry.
Betson, with 12 distribution offices across the United States, represents the industry’s leading designers and manufacturers of amusement games. Subject to the terms of the three year agreement, Betson will serve as an authorized distributor of USAT’s ePort® for cashless payment and data reporting services, including exclusive use of USAT’s ePort Connect® service in conjunction with a customer’s ePort.
According to Vending Times’ 2012 Census based on 2011 data, the amusement vending industry, which includes categories such as video games, digital jukeboxes, electronic dart boards, ticket redemption arcade games and prize dispensing games, is a $4.67 billion industry with approximately 1 million machine locations.
“We are excited to be launching this new distribution relationship with USAT,” said Betson’s vice president of sales and business development, Jonathan Betti. “In our view, there is a tremendous amount of potential to improve business performance in the amusement industry by offering cashless payment. Similar to the way advances in technology and programming have altered the user experience and demographics in the amusement industry, we believe USAT’s cashless payment and data reporting can provide another powerful boost to the industry.“The growing appeal of cashless payment alternatives and the data reporting element available through USAT’s ePort Connect service should support broader market appeal and greater returns for amusement operators,” added Betti. “Players of high-end prize redemption games, digital jukeboxes, simulators and high volume plush toy merchandisers (crane machines) are a great match for the convenience of cashless payment. No more wrestling with the bill acceptor or searching for more coins in your pocket. In addition, amusement operators can benefit from the increased play cashless should facilitate while also reducing the inherent costs of handling cash,” said Betti.