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GovDelivery Helps Public Sector Leverage Digital Communications To Communicate Urgent Information With Citizens

ST. PAUL, Minn., Feb. 27, 2013 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, continues to illustrate its commitment to facilitate and maximize direct connections between the public sector and citizens. GovDelivery recently released a new e-book titled " Leveraging Digital Communications for Emergencies" to provide government organizations with important advice and tools to improve notification and dissemination of urgent information to citizens.

"There is probably nothing more critical than having the ability to reach as many citizens and stakeholders as possible in an urgent situation," said Scott Burns, CEO and co-Founder of GovDelivery. "Utilizing digital communications for emergencies has proven to be an effective, efficient method to ensure public safety, and in some cases, such as Hurricane Isaac and Hurricane Sandy, has actually saved lives. Leveraging more than a decade of experience helping government agencies maximize their direct connections with the public, this e-book helps guide the public sector through the strategies and tactics they need to most effectively communicate in emergency situations."

The new e-book outlines the essential components of an effective digital emergency communications strategy and emphasizes the importance of establishing a rigor around digital outreach well ahead of an actual emergency. The first part of the e-book focuses on helping government agencies of all sizes lay the foundation for critical outreach by establishing connections with its citizens and stakeholders in advance of an emergency situation. Once those connections are established, the e-book instructs government agencies on how to utilize all communication channels at their disposal including email, text messaging, voice, blogs, social media, and their websites to post emergency notifications and provide updates as frequently as possible. These recommended tools help rapidly distribute important information to a broad audience during an emergency and also effectively rally support for help and cooperation in the aftermath of an emergency.

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