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TheStreet Open House

Online Retailer LabelSneak Captures Consumer Attention With Unique Shopping Experience

ARMONK, N.Y. and LONDON, Feb. 27, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced its collaboration with LabelSneak, a small online retailer of discounted designer men's wear, which is using IBM Smarter Commerce technologies to create a unique shopping experience aimed at the millennial consumer.  As a result, LabelSneak has seen 148 percent growth in revenue, tripling sales in less than one year.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO)

LabelSneak is an outlet store aimed at brand aware guys offering discounts of up to 75 percent on fashion and sportswear, alerting consumers via social channels to personalized, limited-time sales offers. With new deals regularly updated, the site generates tremendous amounts of data such as tweets that include Instagram photos, Facebook comments on the most popular sale items and conversations between consumers on favorite brands through social channels, mobile and tablet devices.

The challenge for LabelSneak was to capture and glean insights from this big data to better understand what consumers were saying about the latest promotions, which items were the most popular and at what time and in what circumstances sales were most effective. LabelSneak also needed analytics to better target and mold online sales campaigns and to decide which social channels effectively communicated its message to attract new customers.

LabelSneak teamed with IBM and IBM Business Partner CSI Solution to connect with the growing marketplace of consumers who prefer to buy across online, mobile and social channels. With access to IBM Global Financing within minutes, the small retailer is now using IBM Smarter Commerce technology to handle high volumes of transactions as well as the large volumes and variety of data, CSI's RapidCommerce Cloud Managed Service Solution has helped LabelSneak create a site to more effectively target the digitally savvy millennial consumer with an integrated brand experience across all devices. To date, the platform is supporting a rapid pace of growth, enabling the client to focus its time and resources on growing the business such as conducting sales promotions, gleaning insights from Facebook comments or tweets.

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