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Monster Gen-Y Research (Graphic: Business Wire)

Monster.com, the worldwide leader in successfully connecting people to job opportunities, and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), and Millennial Branding, a Gen Y research and consulting firm, today announced new survey data on the state of worker attitudes across multi generations of professionals.

The new report found 41% of Gen X employees (loosely defined between ages of 30-49 years) and 45% of Boomers (loosely defined between ages of 50-69 years) consider themselves to be more entrepreneurial compared to only 32% of Gen Y (loosely defined between ages of 18-29 years) workers. And while younger workers tend to be drawn to start-ups and smaller companies in order to have more creative freedom and decision making ability, the Monster Millennial Branding research demonstrated the concept of intrapreneurship 1 is alive across all generations of workers within many companies today.

Nearly one third of all respondents feel they have the freedom, flexibility and resources to be an intrapreneur, and slightly more Gen Y respondents feel that they have their management’s support in becoming an intrapreneur. But while 42% of respondents feel they have opportunities to work on projects outside of their direct responsibility, only 23% feel encouraged to work on these projects.

“The internet has created unique entrepreneurial opportunities, not just for Millennials but for all generations of workers,” said Dan Schawbel, Founder of Millennial Branding and Author of ‘ Promote Yourself.’ “We don’t see the same barriers to entry to starting a new business as we saw 10 years ago. Everyone has the technology to connect and now all you need is an innovative idea and a website to create a startup.”

“This survey revealed that the entrepreneurial spirit resides in all of us and across all generations of workers” said Jeffrey Quinn, Vice President, Global Monster Insights. “Whether it’s a direct result of the current economy, or a person’s independent drive, we are seeing more and more people across generations starting their own businesses as alternatives to traditional jobs or careers. Employer retention strategies could benefit from creating environments that encourage entrepreneurial culture and opportunities for workers.”

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