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Nautilus Inc. Announces New Licensing Agency Of Record

February 27, 2013: Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, has selected The Seltzer Licensing Group to develop strategic licensing programs and new partnerships for the Nautilus ® and Bowflex ® brands.

“Our design and innovation heritage has positioned Nautilus ® and Bowflex ® as best-in-class brands for home fitness products. We see great potential in expanding these brands through new licensing opportunities that will deliver high quality fitness solution products to consumers while further solidifying their position as the most recognized and respected brands in the home health and fitness market,” said Bruce Cazenave, CEO of Nautilus, Inc. “We conducted an extensive nationwide search process of prospective agencies with a demonstrated commitment to new business development as well as the health and fitness industry. The Seltzer Licensing Group’s very successful track record, creative approach and shared values met all the criteria set forth in the search process.”

“We are pleased to have been chosen to represent the Nautilus ® and Bowflex ® brands for brand extension licensing. We look forward to matching these highly regarded, well-known brands with best-in-class licensees that are driven by a passion to help consumers live a healthy lifestyle and achieve their fitness goals,” said Stu Seltzer, President of The Seltzer Licensing Group. ”We are excited to partner with the fitness experts at Nautilus to advance new licensing opportunities as a key component of the company’s strategic development plan.”

Nautilus sought a new business partner to take advantage of opportunities to grow an important revenue stream for the company and to extend awareness and access of the Nautilus ® and Bowflex ® brands into new categories and channels of distribution. The Seltzer Licensing Group will seek to engage companies that deliver high quality products which will serve as a complement to Nautilus’ health and fitness product solutions, further solidifying Nautilus, Inc.’s position as a leader in the fitness industry.

About Seltzer Licensing Group

Celebrating its 15th anniversary in 2013, Seltzer Licensing Group,, is a full service licensing agency and consulting firm focusing on revenue growth for its clients through licensing partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; and execution of licensing strategies. Seltzer Licensing Group currently represents Del-Monte, Scotts Miracle-Gro and Unilever (representing Good Humor, Popsicle, Breyers, Klondike, Wish-Bone, Ragu, Suave, and Lipton). Other past and current clients include Fortune 500 manufacturers, National non-profits, leading retailers, and global hospitality companies.

About Nautilus, Inc.

Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus ®, Bowflex ®, Schwinn ®, and Universal ®, Nautilus markets innovative fitness products through Direct and Retail channels. websites:,,, and

Forward-Looking Statements

This press release includes forward-looking statements (statements which are not historical facts) within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding anticipated success of a brand licensing initiative. Factors that could cause Nautilus, Inc.'s actual results to differ materially from these forward-looking statements include: the company’s ability to maintain the strength of its brands; the availability of suitable licensing opportunities on favorable terms; and the commercial success of products developed and marketed by third parties under license. Additional assumptions, risks and uncertainties are described in detail in our registration statements, reports and other filings with the Securities and Exchange Commission, including the "Risk Factors" set forth in our Annual Report on Form 10-K, as supplemented by our quarterly reports on Form 10-Q. Such filings are available on our website or at You are cautioned that such statements are not guarantees of future performance, and that actual results or developments may differ materially from those set forth in the forward-looking statements. We undertake no obligation to publicly update or revise forward-looking statements to reflect subsequent events or circumstances.

Copyright Business Wire 2010

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