, the world leader in sport competitions designed specifically for CEOs and business owners, today announced
Life Time Foundation(SM)
, the charitable giving component of Life Time – The Healthy Way of Life Company (NYSE:
), as its designated charity partner for 2013. Throughout the year, a portion of the money raised through each competitor’s entry fee will be donated to the Life Time Foundation’s current mission to improve children’s nutrition through healthier school lunches. Because Life Time contributes all administrative costs, 100% of every dollar donated to the Life Time Foundation directly supports its missions.
“The CEOs who participate in our events demonstrate a positive, healthy way of life in all they do,” says Ted Kennedy, president of CEO Challenges. “As we looked to find a new charity partner, we were drawn to the Life Time Foundation and its mission — inspiring healthy people and supporting a healthy planet. In many ways, the Life Time Foundation is helping to raise the CEOs of our future. It’s a perfect match.”
In 2012, CEO Challenge events generated $82,000 for multiple charities through its various sport competitions for C-Level Executives. The 2013 CEO Challenges feature 13 sport competitions including cycling and triathlon events, and a portion of the CEOs’ entry fees from each event will benefit the Life Time Foundation. The CEO Endurance World Championship alone will generate $50,000 for charity.
“We are honored to be selected as the official charity partner of CEO Challenges as we aim to make dramatic improvements in the quality of nutrition we're providing our young people,” says Barb Koch, Director of the Life Time Foundation. “The opportunity to partner with a like-minded organization and executive participants who understand the value and importance of giving back is critical. Improving school lunches for healthier futures is our mission and we thank CEO Challenges for their much-needed support.”