FAB Universal (NYSE MKT:FU), a worldwide distributor of digital entertainment today announced podcast download requests topped 1.6 billion for 2013 (or well over 2 billion adjusted for new algorithmic process improvements implemented in 2011 and 2012), achieving an all-time high in the fourth quarter of 2012. This new milestone marks nearly 5 million audience requests for podcast shows each and every day on the Libsyn Network, representing 1.7 million hours of daily content distributed in 240 countries around the world.
Unique monthly audience members continued to grow to over 25 million individuals at the beginning of 2013, marking another milestone achievement. The Libsyn Network is now expected to reach over 60 million unique individuals in 2013.
Statistical algorithms were tweaked over the past two years with a shift in podcast consumption behavior to better account for requests from mobile devices. 50% of the podcast shows are now being distributed to mobile devices such as iPhones and iPads. A recent snapshot of media distribution shows that iOS devices (Apple) make up 84% of the mobile requests while Android accounts for 15%.
Lastly, network and audience milestones are being driven by the continued expansion of content by producers, which has also reached a new all-time high. Over 13,000 paying content publishers use the Libsyn Network for distribution and monetization services for over 1.1 million unique episodes. New account sign-ups and revenues are also at an all-time high with the addition of over 1,500 shows already in 2013.“Revenue and network numbers are up across the Libsyn podcast business and we are excited that focus on expanding recurring revenues through hosting and monetization is paying off,” said Laurie Sims, President, Libsyn. “Steady growth in 2012 allowed us to reach new highs and proved that podcasting represents significant opportunities for revenue and audience expansion. We continue to exceed goals and enter 2013 with strong momentum to increase revenue as content, audience numbers and download requests grow. Libsyn remains the premier podcast distribution and monetization platform in the world and continues to demonstrate its dominance over all other podcast media distributors.”
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