PORTLAND, Ore., Feb. 27, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year, multi-market expansion of its partnership with Raycom Media. The new contract adds KCBD (NBC) Lubbock, TX; KFVS (CBS) Paducah, KY- Cape-Girardeau, MO; KSLA (CBS) Shreveport, MS; WECT (NBC) and WSFX (FOX) Wilmington, NC; and WDBD (FOX) Jackson, MS.
Raycom began its partnership with Rentrak in 2010 with two stations, WBTV (CBS) Charlotte, NC and WBRC (FOX) Birmingham, AL. Over the past 30 months, Raycom has continued to expand and solidify the partnership, as it now uses Rentrak's TV audience insights at 30 local stations representing 23 television markets.
Rentrak's foundation of massive databases of passively-measured TV viewing information merged with consumer purchase behavior information, creates a unique system for understanding how purchasers of products truly interact with television programming.
Wayne Daugherty, COO at Raycom Media said, "Rentrak offers the demographics, psychographics and purchase information to help our customers get a far deeper and more relevant understanding of which programs not only deliver more viewers, but critically how to best target these viewers using their specific purchasing behavior.""Rentrak is very pleased to announce another expansion with Raycom Media," said Cathy Hetzel, Corporate President and President of the AMI Division at Rentrak. "Raycom is a terrific partner, and we look forward to continuing to grow our local market services with them as one of our cornerstone clients." Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 22 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.