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Syneron Beauty Introduces The Me Smooth At-Home Hair Removal System

Stocks in this article: ELOS

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- Syneron Beauty Inc., a subsidiary of Syneron Medical Ltd. (NASDAQ: ELOS), the leading global aesthetic device company, announces the launch of the me smooth ( www.mePower.com), a revolutionary at-home professional hair removal device for all skin tones using Syneron's patented elos technology.

SAFE AND EFFECTIVE FOR ALL SKIN TONESThe me smooth is the only consumer hair removal solution that is FDA cleared and clinically proven to be safe and effective on all skin types and tones. Powered by elos (electro-optical synergy) technology, combining the power of Intense Pulsed Light (IPL) and Radio Frequency (RF) energies, me smooth selectively targets the hair follicles and delivers heat deep into the dermis to inhibit hair regrowth. The result? Hair removal with unprecedented speed, ease and effectiveness, all in the privacy of your own home. With me smooth, consumers with all skin tones can now achieve smooth, stubble-free skin without the limitations and hassle of older hair removal solutions.

"We are excited to be launching the me brand in the U.S., and our inaugural product, the me smooth, represents a breakthrough in professional at-home hair removal," states Fabian Tenenbaum, Chief Executive Officer of Syneron Beauty. "With me smooth, we have made our patented elos technology available to consumers, providing the first at-home hair removal device that is FDA cleared to be used on all skin types."

CLINICALLY PROVEN TECHNOLOGYBefore bringing me smooth to U.S. consumers, Syneron Beauty gained FDA-clearance after conducting extensive safety, efficacy and usage studies. The company held clinical studies with over 100 patients at five leading U.S. dermatologist's sites. Patients enrolled in the study represented diverse racial backgrounds and covered all Fitzpatrick skin types. "Using me smooth for hair removal was confirmed to be safe for the full range of skin tones as well as effective for body hair reduction," notes Jerome M. Garden, MD, of the Department of Dermatology at Northwestern Memorial Hospital, Chicago, IL.  

Clinical studies indicate the strong efficacy of me smooth. In trials, quantifiable hair clearance was found in all skin type groups, including skin types V and VI. In a clinical study, the me smooth was used for only 7 weekly treatments and achieved up to 96 percent hair reduction three months after the last treatment.

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