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Fixnetix Relies On Rackwise DCiM XTM To Plan Data Center Expansion

Rackwise, Inc. (OTC: RACK) (the "Company"), a leading developer of data center infrastructure management ("DCIM") software and service solutions, today announced that Fixnetix, a London-based managed services provider for ultra-low latency market data, trading, and risk control, is expanding its current deployment of Rackwise ® DCIM solutions to include Rackwise DCiM X TM to manage critical information technology (“IT”) infrastructure supporting and driving its exponentially growing global business.

Recently recognized as the top computer sector growth company in the Deloitte Technology Fast 500 EMEA (Europe, the Middle East and Asia) 2012, Fixnetix provides outsourced managed services across multiple asset classes to leading global banks and related organizations requiring ultra-low latency trading, market data, hosting, infrastructure connectivity and risk management solutions. In addition to maintaining its own data centers, Fixnetix is co-located in 33 hosting data centers throughout Europe, the United States, the Asia-Pacific region and Africa, providing trading access to its extensive customer base of leading investment banks, hedge funds, market makers and proprietary trading firms in over 79 countries. The company’s explosive growth is driven by the increasing complexity and globalization of the financial services industry, including an evolving regulatory and compliance landscape. These same factors are driving the financial markets’ need for more reliable internal and outsourced DCIM models to ensure data security, mitigate risk from fault and failure, lower costs and maximize operational efficiencies.

To better support its rapid business growth and corresponding IT infrastructure expansion, Fixnetix cited enhanced visibility into data center asset and power tracking, management and control among the critical objectives of its present and prospective DCIM strategies. In reviewing products currently available, Fixnetix determined the advanced reporting capabilities and other features and functionalities of the Rackwise DCiM X TM offering to be the superior solution, yielding enhanced insight and control necessary to fulfill its responsibilities as Vendor of Record and Network Service Provider for the majority of exchanges in Europe and a growing number in North America. Additionally, the visibility and control available with Rackwise DCiM X TM enables Fixnetix to evolve its internal and co-located IT infrastructure more cost-effectively, utilizing the reporting and modeling capabilities inherent in the Rackwise ® solution.

Hugh Hughes, Chief Executive of Fixnetix, comments, “Fixnetix growth continues to push the need to expand and optimize our investment in IT. Our DCIM strategies include extending the lives of our current data centers by maximizing financial and operational efficiencies while we analyse and plan for additional IT resources. Clear visibility into our existing IT asset inventories and our ability to track and model them is essential to implementing these strategies, as is our ability to efficiently monitor, track and manage our power utilization. After reviewing available alternatives, we believe that Rackwise DCiM X TM offers superior features and functionalities and a robust reporting subsystem to best enable us to cost-effectively manage our present operations as well as plan and deploy requisite additional IT infrastructure.”

Mr. Guy A. Archbold, Rackwise, Inc. Chief Executive Officer, adds, “We are delighted that Fixnetix, one of the fastest growing European companies delivering technology-based managed service solutions, has chosen to utilize Rackwise DCiM X TM to support its data center expansion in meeting its rapidly evolving business needs. Providing managed services for ultra-low latency market data, trading, and risk control to the top echelons of the global trading community requires Fixnetix to maintain a stable, secure yet highly flexible IT infrastructure. Our Rackwise DCiM X TM solution, with its advanced reporting subsystem and other enhanced features and functionalities, provides Fixnetix the critical decision support tools and metrics essential to effectively manage and expand its computing infrastructure while maximizing cost and operational efficiencies. This expanded deployment of the Rackwise ® solution demonstrates that our innovative real-time systems monitoring solutions are essential in maximizing existing IT resources and cost-effectively planning for expansions and additions across the computing infrastructure, enabling customers to achieve their reliability goals, discover hidden capacity, and optimize investments in their IT infrastructure to support business growth.”

About Fixnetix

Fixnetix, 2012 award winner (BEST HFT Product in Europe for Risk Control from eFinancial News Awards for Excellence,) and 2011 award winning company (fastest growing tech company in England and 2nd fastest in all of Europe,) provides outsourced managed services across multiple asset classes to leading global banks, hedge funds and proprietary trading groups seeking ultra-low latency trading, market data, hosting, infrastructure connectivity and risk management solutions. The company is in 33 co- location and proximity hosting centres across Europe, USA, Asia-Pac and Africa and offers trading access to over 79+ markets.

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