This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Amobee To Fuel Global Mobile Advertising For AppsFuel, Mobile Internet App Store

MILAN, and REDWOOD CITY, Calif., Feb. 27, 2013 /PRNewswire/ -- Amobee, the company defining mobile advertising, and AppsFuel, the mobile internet app store featuring top quality HTML5 apps, today announce their partnership to monetize worldwide AppsFuel app inventory with Amobee PULSE for Publishers. Amobee will also serve as AppsFuel's mobile advertising agency partner to promote AppsFuel to end-users across the globe via Amobee PULSE for Advertisers.

(Logo:  http://photos.prnewswire.com/prnh/20130227/SF65260LOGO )(Logo: http://photos.prnewswire.com/prnh/20120125/SF41724LOGO-a)

AppsFuel, an independent initiative backed by Buongiorno (a wholly-owned subsidiary of NTT DOCOMO), is utilizing Amobee's industry-leading mobile advertising platform, PULSE for Publishers to monetize direct and remnant mobile app inventory. Using Amobee PULSE for Publishers, AppsFuel developers can generate the highest yielding revenue for their application impressions by serving the most relevant, contextual ads. Additionally, Amobee is the exclusive mobile advertising agency for AppsFuel. Using Amobee PULSE for Advertisers, AppsFuel can leverage 80+ ad networks to get the best results for their mobile ad campaigns.

"AppsFuel's mission is to create a profitable ecosystem for mobile HTML5 developers, and we are ensuring this with carrier billing and now with the possibility of additional revenues via mobile advertising," said Fernando Gonzalez Mesones, Head of AppsFuel. "We chose Amobee because they have the most comprehensive, advanced mobile advertising solution for both publishers and advertisers on a global scale."

"We are in a unique position to work with AppsFuel both as a mobile publisher and advertiser partner," said Trevor Healy, CEO of Amobee. "AppsFuel developers will generate higher premiums for their mobile inventory, and together, we will undoubtedly make AppsFuel the top destination for the hottest apps on the market."

About AppsFuel AppsFuel is a mobile internet app store featuring only top quality HTML5 apps. AppsFuel is device and OS independent. When discovering apps on AppsFuel, users can browse a rich and curated offer, read reviews, find their favourite apps and share them on social media, knowing all their friends can use them, because AppsFuel apps work on any smartphone. For developers, AppsFuel is an open and simple marketplace for distribution of mobile web applications and monetization via carrier billing, an exclusive feature of AppsFuel. By joining AppsFuel, developers will enjoy an unprecedented direct connection to their customers, no approval process and always providing them the latest version, as well as the flexible payment options of carrier billing. What's more, the "write once, deploy everywhere" nature of the platform reduces the cost of creating, versioning and maintaining applications. AppsFuel is an independent initiative backed by Buongiorno, a wholly-owned subsidiary of NTT DOCOMO. 

For more information about AppsFuel, please visit http://appsfuel.com.

About Amobee[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.

SOURCE Amobee

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,117.46 +10.76 0.06%
S&P 500 1,997.85 -2.17 -0.11%
NASDAQ 4,564.6660 -5.9710 -0.13%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs