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Earth Hour Launches Global 2013 Campaign As A Platform For Outcomes To Change The Planet

The importance of the grassroots element of inspiration of Earth Hour is evident in the case of two volunteers in Libya, Mohammed Nattah and Muhammad Bugashata, who with the help of Libya's scout groups have successfully created the first environmental movement in their country post civil war.

"I wanted to join in 2011 but that wasn't an option because my city went through a lot that year - the war and everything," said Nattah.

"This year we've been able to get the movement to spread from two to five cities across the country, with locals and NGOs taking part in various I Will If You Will challenges," said Bugashata.

Ridley believes that in the face of the threat of an unsustainable future, the grassroots nature of the Earth Hour movement and the can-do attitude of its participants to mobilize action, are the tipping points helping to deliver real environmental outcomes, both big and small.

"People from all walks of life, from all nations around the world, are the lifeblood of the Earth Hour interconnected global community. They have proven time and time again that if you believe in something strongly enough, you can achieve amazing things. These stories aren't unique, this is happening all over the world," he said.

Since 2007 when 2.2 million people took part in the first Earth Hour in Sydney, Australia, Earth Hour has massively expanded to over 7,000 cities and towns in 152 countries and territories with hundreds of millions of participants across seven continents.

In 2013, Earth Hour is not merely an annual event, but is a continuous movement driving real actions to change the world we live in.

Earth Hour 2013 will take place at 8.30pm - 9.30pm on Saturday 23 March

* An exclusive economic zone (EEZ) is a sea-zone over which a state has special rights over the exploration and use of marine resources.

*Data provided by Girl Scouts Forever Green - Save Energy, developed in partnership with the Environmental Protection Agency and Earth Hour http://www.girlscouts.org/gsforevergreen/Earth-Hour.asp

See the Earth Hour 2013 Official Video at www.ehour.me/2013ViD

Press images from the global media launch can be downloaded at http://ehour.me/WmbuK8

Press images of Earth Hour can be downloaded at http://earthhour.org/media-centre/images

Downloadable video footage of the global event will be available in four B-rolls for media, covering major regions at http://www.earthhour.org/media-centre/videos

To join the global community head to:

About Earth Hour

Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action. In 2013, Earth Hour's I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as 'the world's largest campaign for the planet'.

About WWF

WWF is one of the world's largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.  

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