This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Shift Toward Environment-friendly Products To Fuel Uptake Of Green Surfactants In The Asia-Pacific, Says Frost & Sullivan

SINGAPORE, Feb. 27, 2013 /PRNewswire/ -- The green surfactant market is at a growth stage in the Asia-Pacific (APAC) countries of Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand and the Philippines. The market offers good growth potential, especially in Southeast Asian countries.

At present, however, demand is subdued mainly due to the price of green surfactants not being competitive with synthetic equivalents. Enhanced consumer awareness and greater affordability will push demand, especially in the personal care product segment. A positive regulatory enforcement will further boost market prospects.

New analysis from Frost & Sullivan ( http://www.chemicals.frost.com), Strategic Analysis of APAC Green Surfactants Market, finds that the market earned revenues of $590.9 million in 2011 and estimates this to reach $1,075.8 million in 2018. The research covers fatty alcohol ethoxylate, alkyl polyglucoside, methyl ester sulfonate, fatty alcohol sulfate and fatty alcohol ether sulfate segments.

"Growth in the green surfactants market will derive principally from the substitution of synthetic surfactants in key end-use industries like household and personal care products," noted Frost & Sullivan Chemicals & Materials Research Analyst Sushmita Mahajan. "Heightened environmental concerns and consumer awareness will promote the use of green surfactants, particularly in personal care products, where consumer trends favor milder, natural products.

Limited awareness about green products and a high degree of price sensitivity are the key factors restraining market expansion in Southeast Asia. It is different in Australia and New Zealand where there is greater environmental awareness and consumers are more willing to pay a slight premium for green surfactants. However, even these consumers are likely to switch to products containing less expensive, synthetic alternatives if the price difference is too high.

New production facilities for green surfactants in Southeast Asia, slated to come onstream this year, will increase the availability of green surfactants in the region. This will help in attaining economies of scale, making the price of green surfactants more competitive and encouraging their wider use in homecare and personal care products.

"In Southeast Asian countries, green surfactant manufacturers need to work closely with formulators from large multinational companies to accelerate the move to green surfactants," advised Mahajan. "Strong technical support from green surfactant manufacturers will motivate greater uptake by end-user industries."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,034.93 +208.63 1.17%
S&P 500 2,100.40 +19.22 0.92%
NASDAQ 4,994.6020 +62.7870 1.27%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs