Notes to Editors Methodology: Standardised operational metrics were supplied by 78 mobile money deployments from 49 countries. The full questionnaire including the list of metrics and their definitions is included in the report. The responses collected through this survey were checked for internal consistency, but all data all self-reported and were not verified independently by the GSMA.
A full copy of the report can be found at: http://www.gsma.com/mobilefordevelopment/state-of-the-industry-2012. More information on the MMU project can be found at: http://www.gsma.com/mobilefordevelopment/programmes/mobile-money-for-the-unbanked
About the GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com SOURCE GSMA