When discussing the strategic partnership, Mark Kaplan, CEO at Soli, said, "Our mission has focused on creating this global ecosystem and to make this mission a reality, we have worked hard to create a solid and trusted network of commercial partnerships, such as with Acision, to allow marketers to target their audience in a trusted, streamlined and measurable way. While Soli has focused on our brand relationships and developing innovative ways they can further engage, Acision has leveraged its operator relationships to enable intelligent subscriber interactions with full reporting and segmentation that function across multiple channels with carrier grade assurance. With Acision's help, we have already successfully delivered campaigns with well known FMCG brands and are excited about the momentum we can drive in 2013."
"There has been much work behind the scenes to validate the enterprise and operator engagement model and ensure we maintain the same high standard of service that is expected by our customers," said, JF Sullivan, CMO, Acision. "We are now in a position to offer full integration with the Soli platform - allowing marketers to utilise multiple communication channels for targeted mobile marketing campaigns, offering operators new revenue opportunities through increased usage of messaging, while protecting the operator-consumer relationship."
Ken Hart, Chief Revenue Officer at Soli, said: "Alongside ensuring a positive mobile marketing experience for the consumer, Soli's proposition is also committed to delivering return on investment for both our enterprise and operator customers. Acision's market leadership in mobile messaging and proven global operator network provides a single point of entry to connect operators, enterprises and consumers, to deliver effective, reliable and measured campaigns via the mobile."
Jorgen Nilsson, Chief Executive at Acision, concluded by saying: "Together, our strategic partnership with Soli allows us to provide a truly united mobile engagement model to connect consumers to enterprises and enrich their experience, and we look forward to extending our relationship in 2013 to drive further success."NOTES TO EDITORS