MOBILE WORLD CONGRESS, BARCELONA, Spain, February 27, 2013 /PRNewswire/ --
Soli Interactive, a trusted messaging and direct marketing partner to brands and operators worldwide, and Acision, the global leader in mobile messaging, today announced the success of the Soli - Acision strategic partnership launched last year at Mobile World Congress while outlining their joint strategic vision for 2013.
In 2012, Soli and Acision announced the formation of a strategic alliance that would enable the joint creation of a new innovative mobile engagement model, providing global corporations the broadest and most direct reach to consumers through mobile messaging. During 2012, Soli and Acision's relationship evolved significantly and together they have refined a new mobile marketing ecosystem - driving new standards to directly connect mobile operators, brands and consumers.
Building on the partnership foundation, Soli has created a new private, multi-channel consumer engagement ecosystem. Soli Platform is a place where enterprises, operators, merchants and consumers can converge to engage in meaningful, permission-based marketing. Soli's global ecosystem consists of certified direct connections to mobile, social and web-based messaging channels. Through the establishment of a secure and centralized platform for these connections, Soli consolidates data and synchronizes cross-channel user interactions to improve user experience and marketer relevancy.In 2013, Soli and Acision expect to publicly roll out a number of enterprise and operator engagement models, to leverage the ubiquity and reach of their messaging ecosystem. Operators will be able to generate new revenues, increase service relevance and reliability, while improving how they market their services to consumers. In turn, Enterprises will leverage these operator partnerships to vastly and efficiently expand marketing reach to engage global audiences. By utilizing Soli, enterprises and operators can benefit from simple reach, data transparency, and cost efficiency on both a global and local scale. The solution provides marketers the opportunity to develop campaigns that are dynamic and relevant to their target consumer audience no matter the location or channel.