The initial services are being launched to a sub set of Turkcell's total 35.1 million subscriber base in Turkey. However, as a result of the highly-scalable, high-capacity infrastructure of Acision Message Plus, Turkcell can continue to extend its messaging capability to design and launch new, innovative messaging services for its subscribers in the future."Consumer messaging behaviours have changed radically over the last few years, with users messaging more and expecting a richer experience. They want services that provide reach, reliability, can be customised and are easy to use and address their specific needs," said, Russell Grahame, SVP and GM at Acision. "Just as conventional voice and email were enhanced with services such as divert copy, personalised messaging from Acision provides similar functionality extensions to SMS which are suitable for both smartphone and feature phone owners. This enables network operators to differentiate their messaging services beyond price and in doing so generate additional chargeable traffic."
Acision Extends Mobile Messaging Functionality For Turkcell's Customers
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