Apple Fashion Accessories A Boon for Small Businesses
The industry is "incredibly competitive," says Bryan Hynecek, vice president of design at Speck, a protective case maker for smartphones and other gadgets.
Speck products became extremely popular because of their form and function -- and wide range of colors available.
The cases are sold in both big-box retailers and carrier stores, as well as directly.
"When we started out we didn't even think about marketing, we just focused on making a really
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