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Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Annual Upfront Presentation

NEW YORK, Feb. 26, 2013 /PRNewswire/ --  Nickelodeon today at its annual upfront previewed its strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming.  Hosted by Nickelodeon Group President Cyma Zarghami, the presentation was held at Jazz at Lincoln Center in New York City.

(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-a )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-b )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-c )

Among the new animated projects introduced were: Sanjay & Craig , an animated series about a boy and his best friend--a snake--whose creative team combines two first-generation Nickelodeon creators Will McRobb and Chris Viscardi ( The Adventures of Pete & Pete) with first-time Nickelodeon creators and co-executive producers Jim Dirschberger, Jay Howell and Andreas Trolf; and Breadwinners , whose creative team (animator Gary "Doodles" DiRaffaele and writer Steve Borst) came from Nickelodeon's Animation Shorts Program and features two booty-shaking ducks who operate a bread delivery service out of their awesome, jet-fueled rocket van.  Additional new animated projects include the previously announced Rabbids and Monsters vs. Aliens .  Nickelodeon is also picking up a third season of its hit animated series Teenage Mutant Ninja Turtles , which bowed in 2012 as the number-one new animated series with boys 2-11.

In live-action, two new family comedy series were announced, including The Haunted Hathaways , created by veteran comedy writer-producer Robert Peacock ( Reba, The Jeff Foxworthy Show) in his first Nickelodeon show, about a family who moves into a house in New Orleans, LA, only to learn it's already occupied by a family of ghosts; and The Thundermans , from Jed Spingarn, who most recently served as co-executive producer of the hit Nickelodeon series Big Time Rush, about the sibling rivalry between twins in a family of superheroes. These series join the previously announced live-action series Sam & Cat and the recently launched Wendell & Vinnie .

A robust slate of original new educational programs for preschoolers was also introduced, including Wallykazam! --Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story with the goal of helping and inspiring kids to read; Blaze and the Monster Machines , which is the first-ever preschool series that features a curriculum dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck; and Dora and Friends , a spin-off from the original creative team behind megahit Dora the Explorer, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new friends.

In addition, Zarghami outlined Nick's commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms. The presentation also included a look at Nickelodeon's just-launched Nick App–which now ranks as the number-one title on the Entertainment App list and the number-two title on the Free App list in the iTunes Store, approaching 400K downloads.  Also detailed were: a new live afternoon daypart, Nick Studio 10; announcements about new sketch-comedy workshops for live-action development; and a partnership with Brian Robbins' AwesomenessTV online site.

"We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids," Zarghami said. "Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon's core DNA, we believe our position will ensure our success with them."

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