This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Annual Upfront Presentation

NEW YORK, Feb. 26, 2013 /PRNewswire/ --  Nickelodeon today at its annual upfront previewed its strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming.  Hosted by Nickelodeon Group President Cyma Zarghami, the presentation was held at Jazz at Lincoln Center in New York City.

(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-a )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-b )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-c )

Among the new animated projects introduced were: Sanjay & Craig , an animated series about a boy and his best friend--a snake--whose creative team combines two first-generation Nickelodeon creators Will McRobb and Chris Viscardi ( The Adventures of Pete & Pete) with first-time Nickelodeon creators and co-executive producers Jim Dirschberger, Jay Howell and Andreas Trolf; and Breadwinners , whose creative team (animator Gary "Doodles" DiRaffaele and writer Steve Borst) came from Nickelodeon's Animation Shorts Program and features two booty-shaking ducks who operate a bread delivery service out of their awesome, jet-fueled rocket van.  Additional new animated projects include the previously announced Rabbids and Monsters vs. Aliens .  Nickelodeon is also picking up a third season of its hit animated series Teenage Mutant Ninja Turtles , which bowed in 2012 as the number-one new animated series with boys 2-11.

In live-action, two new family comedy series were announced, including The Haunted Hathaways , created by veteran comedy writer-producer Robert Peacock ( Reba, The Jeff Foxworthy Show) in his first Nickelodeon show, about a family who moves into a house in New Orleans, LA, only to learn it's already occupied by a family of ghosts; and The Thundermans , from Jed Spingarn, who most recently served as co-executive producer of the hit Nickelodeon series Big Time Rush, about the sibling rivalry between twins in a family of superheroes. These series join the previously announced live-action series Sam & Cat and the recently launched Wendell & Vinnie .

A robust slate of original new educational programs for preschoolers was also introduced, including Wallykazam! --Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story with the goal of helping and inspiring kids to read; Blaze and the Monster Machines , which is the first-ever preschool series that features a curriculum dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck; and Dora and Friends , a spin-off from the original creative team behind megahit Dora the Explorer, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new friends.

In addition, Zarghami outlined Nick's commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms. The presentation also included a look at Nickelodeon's just-launched Nick App–which now ranks as the number-one title on the Entertainment App list and the number-two title on the Free App list in the iTunes Store, approaching 400K downloads.  Also detailed were: a new live afternoon daypart, Nick Studio 10; announcements about new sketch-comedy workshops for live-action development; and a partnership with Brian Robbins' AwesomenessTV online site.

"We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids," Zarghami said. "Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon's core DNA, we believe our position will ensure our success with them."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,156.85 +24.88 0.15%
S&P 500 2,001.57 +2.59 0.13%
NASDAQ 4,562.1890 +9.43 0.21%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs