This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Annual Upfront Presentation

NEW YORK, Feb. 26, 2013 /PRNewswire/ --  Nickelodeon today at its annual upfront previewed its strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming.  Hosted by Nickelodeon Group President Cyma Zarghami, the presentation was held at Jazz at Lincoln Center in New York City.

(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-a )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-b )(Photo: http://photos.prnewswire.com/prnh/20130226/NY66995-c )

Among the new animated projects introduced were: Sanjay & Craig , an animated series about a boy and his best friend--a snake--whose creative team combines two first-generation Nickelodeon creators Will McRobb and Chris Viscardi ( The Adventures of Pete & Pete) with first-time Nickelodeon creators and co-executive producers Jim Dirschberger, Jay Howell and Andreas Trolf; and Breadwinners , whose creative team (animator Gary "Doodles" DiRaffaele and writer Steve Borst) came from Nickelodeon's Animation Shorts Program and features two booty-shaking ducks who operate a bread delivery service out of their awesome, jet-fueled rocket van.  Additional new animated projects include the previously announced Rabbids and Monsters vs. Aliens .  Nickelodeon is also picking up a third season of its hit animated series Teenage Mutant Ninja Turtles , which bowed in 2012 as the number-one new animated series with boys 2-11.

In live-action, two new family comedy series were announced, including The Haunted Hathaways , created by veteran comedy writer-producer Robert Peacock ( Reba, The Jeff Foxworthy Show) in his first Nickelodeon show, about a family who moves into a house in New Orleans, LA, only to learn it's already occupied by a family of ghosts; and The Thundermans , from Jed Spingarn, who most recently served as co-executive producer of the hit Nickelodeon series Big Time Rush, about the sibling rivalry between twins in a family of superheroes. These series join the previously announced live-action series Sam & Cat and the recently launched Wendell & Vinnie .

A robust slate of original new educational programs for preschoolers was also introduced, including Wallykazam! --Nickelodeon's first literacy show for preschoolers that embeds the curriculum into a rich narrative story with the goal of helping and inspiring kids to read; Blaze and the Monster Machines , which is the first-ever preschool series that features a curriculum dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck; and Dora and Friends , a spin-off from the original creative team behind megahit Dora the Explorer, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new friends.

In addition, Zarghami outlined Nick's commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms. The presentation also included a look at Nickelodeon's just-launched Nick App–which now ranks as the number-one title on the Entertainment App list and the number-two title on the Free App list in the iTunes Store, approaching 400K downloads.  Also detailed were: a new live afternoon daypart, Nick Studio 10; announcements about new sketch-comedy workshops for live-action development; and a partnership with Brian Robbins' AwesomenessTV online site.

"We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids," Zarghami said. "Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon's core DNA, we believe our position will ensure our success with them."

Stock quotes in this article: VIA 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs