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Southwest Airlines Hits The Right Note -- Kicks Off Third Year Of 'Live In The Vineyard' Partnership









DALLAS, Feb. 26, 2013 /PRNewswire/ --  Southwest Airlines™ (NYSE: LUV) kicked off its continued sponsorship as the Official Airline Partner of " Live In The Vineyard" by reintroducing the official "Live In The Vineyard"- decaled Boeing 737 airplane to its fleet and surprising Customers onboard a flight from Nashville to Kansas City with a live concert performance at 35,000 feet by ZZ Ward.  The decaled jet is used as an in-air concert venue to host "Live at 35" performances by Live In The Vineyard musicians leading up to the main event in Napa Valley, which happens April 4-7. 

"Surprising Customers with live music in the air is something entirely unexpected," said Linda Rutherford, Southwest Airlines Vice President Communication and Strategic Outreach.  "It's a unique way to engage our Customers, leaving them with an experience they're bound to share with their friends and family."

Southwest also shares its LUV for music by providing Customers with the "Live In The Vineyard" Getaway sweepstakes. Customers can visit www.southwest.com/liveinthevineyard between now and March 13, 2013, to enter for a chance to win two roundtrip tickets on Southwest Airlines; two VIP tickets to "Live In The Vineyard"; an exclusive meet and greet with the Goo Goo Dolls and New Kids on the Block; a three-night hotel stay in Napa, California, April 4-7; and transportation to all VIP events. 

"Live In The Vineyard" holds much to anticipate as the three-day event will showcase a series of acoustic performances from some of today's top artists including the Goo Goo Dolls, New Kids on the Block, Alpha Rev, Bronze Radio Return, Gin Wigmore, Matt Hires, The Wild Feathers, Vicci Martinez, Youngblood Hawke, and ZZ Ward.  Southwest provides "Live In The Vineyard" contest winners with roundtrip airfare to and from the Bay Area for the event.

"Live In The Vineyard" is thrilled to renew and expand on our incredible partnership with Southwest Airlines, creating more innovative ways to bring music, food, and wine to their Customers," said Live In The Vineyard Cofounders Bobbii Jacobs and Claire Parr.  "Southwest's Culture, Customer Service, and commitment to excellence are what attracted us to them.  We love the spontaneous ideas that we create to integrate our partner artists, chefs, and winemakers.  It's a natural fit."

ABOUT SOUTHWEST AIRLINES CO.In its 42 nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually.  Southwest is the nation's largest carrier in terms of originating passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line thinking that takes into account the carrier's performance and productivity, the importance of the People who work there and the communities it serves, and its commitment to efficiency and the Planet.  The 2011 Southwest Airlines One Report™ can be found at southwest.com/citizenship.

Southwest AirlinesFrom its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves.  On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest's all Boeing fleet consistently offers leather seating and the comfort of full-size cabins, many of which are equipped with satellite-based WiFi connectivity and a new, sustainable cabin interior.  With 40 consecutive years of profitability, the People of Southwest operate more than 3,200 flights a day and serve communities around 78 airports in Southwest's network of domestic destinations.  Southwest Airlines' frequent flights and low fares are available only at southwest.com .

AirTran AirwaysAirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers coast-to-coast and near-international service with close to 600 flights a day to 54 destinations.  The carrier's high-quality product includes assigned seating and Business Class. As Southwest continues to integrate AirTran's People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on either airline.



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