This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Always-on Consumers, Showrooming And Economic Uncertainty Among Key Retail Trends For 2013









NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Marketers face a number of challenges in 2013 as consumer spending fluctuates with continued economic uncertainty. Experian Marketing Services will release the latest consumer retails trends, benchmarks and recommendations for marketers in its upcoming  2013 Digital Marketer Report. The report provides marketers with actionable insights to address the changing consumer landscape, and help better unite brands and customers through intelligent and meaningful interactions.    

Consumers today are multidevice and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the winding path to purchase.  The 2013 Digital Marketer Report reveals unique data and insights about the multichannel consumer. For example, Experian Marketing Services research found that 74 percent of marketers surveyed have either coordinated, or are in the process of coordinating, customer interactions among both  online and offline channels.

"The way consumers gain information from brands — the means by which they get it, even the ways in which they process it — is constantly evolving given the complexity of our multichannel world and evolving consumer behavior driven by economic variables," said Bill Tancer, general manager of global research for Experian Marketing Services. "With the recent retail numbers coming out of January, retailers can anticipate consumer hesitation, making it imperative that marketers create integrated customer experiences and maximize digital marketing opportunities and return on investment."

Showrooming

  • Brick-and-mortar stores face a choice in price matching to online retail.  We're already seeing this with retailers such as Best Buy rolling out policies to price match online.
  • Comparison shopping continues to be strong as shopping sites are the third largest driver of traffic to other retail sites. 
  • In Q4 2012, shopping sites accounted for 19 percent of referral traffic on average to the top 500 retail sites.

Economic uncertainty will continue

  • Experian Marketing Services' Consumer Expectation Index (CEI) showed a decline in consumer confidence going into the end of 2012, fueled by the fiscal cliff, payroll tax concerns and rising gas prices.
  • In good and bad times, however, online retailers can benefit as consumers search for better deals and consumer awareness continues to improve with more retail information readily available.
  • Online traffic to top 500 retail sites increased 13 percent year-over-year in January 2013.

Consumers are "always on"

  • Consumers are hyperconnected and move seamlessly across devices/channels. With the always-on consumer, multichannel marketing is no longer a trend but a marketing necessity.
  • Fifty-nine percent of adults say they email from at least two different devices during a seven-day period. Nearly one-third of adults under age 35 email from three or more devices each week.
  • According to a recent Experian Marketing Services survey, 36 percent of U.S. organizations interact with customers and prospects across five or more channels. Among young adults ages 18 to 34, mobile phones now tie with televisions when it comes to reach.

Maturing mobile market

  • The maturing mobile age represents huge opportunities for marketers.
  • Forty-eight percent of adults ages 18 to 24 say that a conversation via text message is just as meaningful as a telephone call. A similar share of adults ages 25 to 34 feel the same way.
  • During a typical month, smartphone owners ages 18 to 24 send 2,022 mobile text messages and receive another 1,831, for a combined total of 3,852 texts sent and received. With every age bracket moving up, the number of mobile texts drops by roughly 40 percent.
  • In a given month, 8 percent of all smartphone owners report having shopped from their phones, whereas nearly 40 percent of tablet owners say they shopped from their tablets.

Personalization

  • It is important for marketers to remember that at the receiving end of all digital marketing channels is a customer with very specific preferences.
  • Demographic data alone is not enough for marketers to rely on to truly understand customers, as two divergent demographic groups make up the majority of consumers today:
    • Millennials represent upwards of 80 million consumers, and 52 percent of Millennials rank far above or above average when it comes to being early adopters of technology.
    • Baby boomers are nearly 80 million strong and account for more than 75 percent of America's net worth.
  • Personalized promotional mailings have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings.

Make sure to read about these and more of the latest consumer trends in our 2013 Digital Marketer Report.

About Experian Marketing ServicesExperian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit: http://www.experian.com/marketingservices.

About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact: Matt TathamExperian Marketing Services Public Relations1 212 380 2939 matt.tatham@experian.com

SOURCE Experian Marketing Services

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs