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The Cheesecake Factory® Tackles Big Data With IBM Analytics For An Exceptional Brand Experience

ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced that The Cheesecake Factory Incorporated, with more than 175 restaurant locations across the United States and three licensed locations in the Middle East, is using IBM Big Data analytics to help deliver the highest quality experience to its guests.

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Serving more than 80 million guests each year, with 200 menu items made fresh from scratch in each of its restaurant locations worldwide, The Cheesecake Factory deals with large volumes and variety of data on a daily basis generated by its complex, global food supply chain. This includes information ranging from transportation of food at the right temperature to ensuring a fresh food supply to information on product withdrawals and shelf life of food items. One of the key challenges for The Cheesecake Factory is to be able to glean instant insight from this massive amount and variety of information, also known as big data, to better serve its guests and to deliver an exceptional dining experience.

Using IBM Big Data analytics built on IBM Power Systems and IBM Business Partner, N2N Global's solution, The Cheesecake Factory has the ability to quickly alert restaurant locations to remove any ingredient that does not meet its high standards for quality and consistency, or in the event of a product withdrawal.  With this technology, The Cheesecake Factory can further ensure the highest level of quality and food safety for its guests.

In the event that an ingredient does not meet The Cheesecake Factory's specifications such as taste, color or consistency, the company is able to communicate critical supply chain data instantly with a single point of view alleviating the cumbersome tasks of manually inputting or accessing this information. This also brings new efficiencies to The Cheesecake Factory's operations as managers are able to focus more time on quality of operations versus spending time on data entry.

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