(Nasdaq: ACXM), a marketing services and technology company, unveiled today a solution that enables leading digital publishers to capitalize on broader, richer datasets, resulting in more effective advertising for their customers, and higher margins as a result of a better monetization of their assets.
AbiliTag™, a new technology derived from AbiliTec®, Acxiom’s leading identity resolution technology, is the first in a series of transformative solutions to fuel publisher media offerings. The first of its kind in enabling publishers to onboard first-party CRM advertiser data, and measurement and attribution across multiple channels, AbiliTag follows industry guidelines and best practices for protecting consumer privacy and providing them with greater transparency and more choice.
“Even the most sophisticated publishers are keeping data in silos, viewing only a thin slice of what’s available,” said Scott Howe, Acxiom CEO. “Our solution allows publishers to take offline data from their advertisers and blend it—fully anonymized—with other contextual information in a privacy-preserving way. This creates a more complete picture of consumers and delivers much more robust advertising value.”
While content and audience are useful, connecting data in appropriate ways has become the new currency to fuel higher performing media. By moving beyond typical online, contextual or behavioral datasets, AbiliTag helps publishers deliver greater value by combining their data anonymously with the advertiser’s CRM data assets, the best targeting data available, which includes rich demographic, attitudinal and predictive data. The result is more relevant and higher performing media and a superior customer experience.
Howe made the announcement today at IAB’s Annual Leadership Meeting in Phoenix Arizona. To learn more, go to
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