Feb. 26, 2013
/PRNewswire/ -- More than one in five children
and more than one in three Latino children
in this country may not know where their next meal is coming from. Children who experience even intermittent struggles with hunger may suffer serious, long-term consequences to their health, well-being and educational achievement.
ConAgra Foods is building a community of people to make a difference, from top musical artists, to parents, kids, employees and more to help donate up to 3 million
meals. For each 8-digit code found on specially marked ConAgra Foods products and entered at
, ConAgra Foods will donate the monetary equivalent of one meal
to Feeding America. This effort complements the ConAgra Foods Foundation's
, five-year commitment to Feeding America, the leader in the fight against hunger nationwide.
The 2013 Child Hunger Ends Here campaign will be supported by
Carly Rae Jepsen
, who will lend their voices to spread awareness for child hunger while asking consumers to take action by entering a code found on participating ConAgra Foods products. The campaign will be supported with an original song, online concerts and retail promotions alongside a social media campaign involving top online influencers. This is the first time a major food company has partnered with a management company in this capacity, channeling the influence and talent of artists in order to impact real change.
"For 20 years, ConAgra Foods has provided funds, expertise and food to fight child hunger, and while there's been progress, child hunger continues to be a problem across America. We created the Child Hunger Ends Here program to raise more awareness of this serious issue, and we've made it simple for consumers to get involved by starting with a code entry," said
, CEO of ConAgra Foods. "Now, by partnering with these talented performers, we hope to have an even bigger impact and encourage more consumers to help us end child hunger in the U.S."
Written by recording artist
, the original song, "Fill a Heart," brings the story of hunger to life, drawing awareness for the nearly 17 million children who are food insecure in the U.S.,
while motivating parents and kids to learn how they can help end child hunger. Kelly premiered her acoustic version of "Fill a Heart" during a
concert, where she broadcasted live via this online concert venue with viewers watching from their laptops. Riley and Simpson will also record versions of Kelly's song, in their own unique styles, which will be available for download at
. Exclusive behind-the-scenes video content from Kelly, Riley and Simpson will be available on the website and at
, and other surprises in the campaign are also on the way.