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Act Two of This Week's Retail Earnings

Last 12-Month Return (%) -- Stocks with a red number declined by that percentage over the last 12 months. Stocks with a elack number increased by that percentage.

Forecast 1-Year Return - Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the table are projected to move higher by that percentage over the next 12 months.

Value Level is the price at which to enter a GTC Limit Order to buy on weakness. The letters mean; W-Weekly, M-Monthly, Q-Quarterly, S-Semiannual and A- Annual.

Pivot: A level between a value level and risky level that should be a magnet during the time frame noted.

Risky Level: is the price at which to enter a GTC Limit Order to sell on strength.

Here's my "buy and trade" strategies for these retail-related stocks:

Reporting after the close on Wednesday:

JC Penney (HD) ($21.51) is expected to report a loss of 16 cents per share. The stock has a hold rating and set a multi-year low at $15.69 on Nov. 16 with the 200-day SMA at $22.71. JC Penney is 25.6% overvalued and declined 48.2% over the past 12 months. The weekly chart profile remains positive with a close this week above the five-week modified moving average (MMA) at $20.44. My semiannual value level is $17.38 with a weekly pivot at $21.25 and a quarterly risky level at $24.32.

PetsMart (PETM) ($62.61) is expected to earn $1.21 per share. The stock has a buy rating and set its multi-year high at $72.75 back on Sept. 10, 2012. PetsMart is 13.5% undervalued, has gained 15.4% over the past 12 months, and has a slightly elevated 12-month trailing EPS at 17.8. The weekly chart profile stays negative on a close this week below the five-week MMA at $65.78. My annual value level is $46.91 with a semiannual pivot at $62.22 and weekly risky level at $65.87.
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PETM $82.98 0.04%
BBY $28.12 0.00%
DECK $49.56 0.00%
GPS $23.73 0.00%
JCP $6.99 0.00%


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